Linkable Networks | Street Fight

Case Study: Supermarket Chain Increases Basket Size With Card-Linked Coupons

Stephanie Miles

Case Study: Supermarket Chain Increases Basket Size With Card-Linked Coupons

At Lunds & Byerly’s, a chain of 22 upscale grocery stores in the Twin Cities region, marketing manager Dan O’Rourke faced certain operational limitations that made it difficult for his company to expand into the digital arena. To overcome these challenges, O’Rourke looked into vendors that offered card-linked coupons…