Lincoln Property | Street Fight

Case Study: Nationwide Property Manager Uses PPC, SEO to Boost ROI

Stephanie Miles

Case Study: Nationwide Property Manager Uses PPC, SEO to Boost ROI

At Lincoln Property Company, vice president Jennifer Staciokas takes a holistic approach to marketing the 140,000+ apartment units her company currently manages. By creating independent community websites focused on the local areas that Lincoln Property serves, along with aggressive PPC, retargeting and SEO campaigns managed by ReachLocal, the management firm has been able to increase conversion rates and boost the number of signed leases…