Liftoff | Street Fight

Street Fight Daily: Amazon Launches UPS & FedEx Rival, P&G Cracks the Code on Marketing

Joseph Zappa

Street Fight Daily: Amazon Launches UPS & FedEx Rival, P&G Cracks the Code on Marketing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Launch Delivery Service for Businesses, Challenging UPS and FedEx… Drawbridge Partners with mParticle to Help Brands Deliver Personalized Experiences… Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends…

At Liftoff, a Classic Formula for Company Culture

April Nowicki

At Liftoff, a Classic Formula for Company Culture

It’s never too early to be intentional about establishing and promoting the key values you want your team to emulate, says Liftoff’s CEO Mark Ellis. It provides a set of criteria against which to assess candidates from a cultural fit perspective, as well as a rationale for promoting certain employee behaviors and discouraging others.