liena zagare | Street Fight

VIDEO: Hyperlocal Media 2.0 — Events and Email?

Tim Sohn

VIDEO: Hyperlocal Media 2.0 — Events and Email?

The sale of AOL’s local media network, Patch, earlier this year marked something of an end to a lot of the optimism that once surrounded hyperlocal media. As local media veteran Jim Brady says, the category entered the “huddle for warmth” phase of its lifecycle. But a more optimistic tone has begun to return to the industry…

A Hyperlocal Network Grows in Brooklyn

Tom Grubisich

A Hyperlocal Network Grows in Brooklyn

After leaving Patch, Liena Zagare created a hyperlocal site in her family’s Brooklyn home neighborhood of Ditmas Park a year ago and, through her Corner News Media company, has now expanded to three neighboring communities. Street Fight spoke with Zagare recently about the keys to success for her sites, and what may be next for her fledgling hyperlocal network in New York City’s hottest borough…

Street Fight Daily: 05.02.11

David Hirschman

Street Fight Daily: 05.02.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Online local media and search company Local.com has acquired location-based shopping data aggregator Krillion for $3.5 million in cash. The company provides local shopping information on over 70,000 consumer products from over 50,000 retailers, including in-store availability, comparison pricing, current discounts and images. (TechCrunch)…

Startup thruSocial offers neighborhood pizza places and Pilates studios a one-stop platform to create their own promotions, which the company distributes to social-networking sites, as well as its own consumer-end deals site, thrupon.com. (GigaOm)…

AOL’s Patch network of hyperlocal blogs, which has suggested that a number of initiatives are coming to increase community engagement with its sites, has hired well-respected Brooklyn hyperlocal blogger Liena Zagare to lead the effort. (PaidContent)…