levelup | Street Fight

5 Hyperlocal Platforms With Acquisition-Based Pricing

Stephanie Miles

5 Hyperlocal Platforms With Acquisition-Based Pricing

Local merchants are looking for immediate results with their hyperlocal marketing programs, and most aren’t willing to pay up front for the online clicks of a customer who may or may not actually show up. As vendors search for better ways to serve the small business market, the focus is shifting away from website clicks, and toward customer acquisition…

How Innovation in Payments Can Drive Local Marketing

Steven Jacobs

How Innovation in Payments Can Drive Local Marketing

The changes in payments that Seth Priebatsch foresaw three years ago are certainly underway, but it remains more of a revolution than an evolution. Street Fight caught up with the LevelUp CEO recently to talk about why he thinks transaction data is the foundation of the next big wave of innovation in the marketing industry…

Street Fight Daily: Twitter Eyes SMBs, 7-Eleven Creates Venture Arm

The Editors

Street Fight Daily: Twitter Eyes SMBs, 7-Eleven Creates Venture Arm

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyTwitter Learns From Facebook by Revamping Its Advertising Fees for Small Business (Wall Street Journal)… Oh Thank Heaven, Even 7-Eleven Has a Venture Capital Arm (Recode)… What Foursquare’s Looming Data Mean to Advertisers  (AdAge)….

Street Fight Daily: LevelUp Eyes ‘Zero Interchange,’ Zuckerberg on Graph Search

David Hirschman

Street Fight Daily: LevelUp Eyes ‘Zero Interchange,’ Zuckerberg on Graph Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologylevelupLevelUp Thinks It Has Found A Way To Charge Merchants A 0% Credit Card Processing Fee (Business Insider)… Zuckerberg: Facebook Graph Search Is ‘A Five-Year Thing’ (SearchEngineLand)… Seamless Delivers Tips Agreement (WSJ)…

5 Tools to Collect Customer Data Using Checkout Technology

Stephanie Miles

5 Tools to Collect Customer Data Using Checkout Technology

Ecommerce retailers have always had a leg up on brick-and-mortar businesses when it comes to collecting data about their customers’ shopping behaviors and buying habits, but now a group of hyperlocal vendors is providing offline merchants with similar sets of tools. These vendors are using data from a merchant’s POS system to build detailed customer profiles, even in an offline environment…

As Offline Purchase Data Comes Online, Changes in Store for Local Marketing

Steven Jacobs

As Offline Purchase Data Comes Online, Changes in Store for Local Marketing

If exchange is the purpose of a marketplace, transaction data — information about who bought what from whom, and for how much — is its pulse. With 90% of transactions occurring offline, the growth of connected payments, and the subsequent ability for businesses and consumers to understand who’s buying what in the real-world, has deep implications not only for the local marketplace, but for the wider digital economy as well….

Behind Big Retail Brands’ Complicated Relationship With Loyalty

Steven Jacobs

Behind Big Retail Brands’ Complicated Relationship With Loyalty

More and more, loyalty startups are looking beyond the SMB market, and to larger brands as a potentially lucrative market with substantially lower sales costs. But, the outcome could be more complicated than it first appears. In a recent conversation with Street Fight, Dawn Maire, creative director at Rockfish Interactive, suggested that retailers might be better acquirers than partners for many loyalty companies…

Powering the Payment Stream

Steven Jacobs

Powering the Payment Stream

For years, local search has fed consumers to a technological black hole. The systems on which local businesses rely to manage day-to-day operations have remained offline, relegated to legacy tools or silo-ed in digital products not built for the web. But that’s changing. Thanks to a number of new companies that are reimagining the way consumers shop and reprovisioning the systems that business owners use to monitor and transact the exchange of goods locally, that “source code” is coming online, filling a critical gap in the local commerce stack…

Street Fight Daily: Revel Raises $10M; LevelUp: We’re ‘Android,’ Square is ‘Apple’

The Editors

Street Fight Daily: Revel Raises $10M; LevelUp: We’re ‘Android,’ Square is ‘Apple’

A roundup of today’s big stories in hyperlocal content, commerce, and technologyRevel Systems Raises $10.1M To Help It Grow iPad Point-Of-Sale Business (TechCrunch)… LevelUp: We’re ‘Android,’ Square is ‘Apple’ (Local Onliner)… Why Angie’s List Hires an Auditor to Read its Business Reviews (Bloomberg)…

Street Fight Daily: Startups Put Feet On The Street, The End of Local Advertising

The Editors

Street Fight Daily: Startups Put Feet On The Street, The End of Local Advertising

A roundup of today’s big stories in hyperlocal content, commerce, and technologyDigital Start-Ups Face Unexpected Gauntlet of Door-to-Door Sales (Medium)… Why Advertising Dollars Are Shifting to Online Promotions (Second Street Lab)… Urban Airship’s Wallet Studio Helps Firms Create and Manage Apple Passbook and Google Wallet Cards(TheNextWeb)…

Street Fight Daily: Seamless GrubHub Merge, Wanderful Media Raises $9M

Steven Jacobs

Street Fight Daily: Seamless GrubHub Merge, Wanderful Media Raises $9M

A roundup of today’s big stories in hyperlocal content, commerce, and technology.GrubHub, Seamless, and the Importance of the Purchase (Bloomberg Businessweek)… Newspaper Companies Invest Another $9M In Local Deal Startup Wanderful Media (TechCrunch)… What Patch Employees Were Told During the Friday Evening Conference Call (Romenesko)…

Street Fight Daily: Twitter Tests Local Discovery, Bing Aggregates Deals (Again)

The Editors

Street Fight Daily: Twitter Tests Local Discovery, Bing Aggregates Deals (Again)

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Twitter Testing New Local Discovery Features — And It’s About Time (AllThingsD)… Microsoft Quietly Shuts Down Bing Deals, Launches Bing Offers As A Replacement (TechCrunch)… Belly Dance: Can Lightbank and Chicago’s Hot New Company Avoid Groupon’s Missteps? (PandoDaily)…

Street Fight Daily: Selling Main Street, Mobile Payments Ease Cash Flow

The Editors

Street Fight Daily: Selling Main Street, Mobile Payments Ease Cash Flow

A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Newsonomics of Selling Main Street (Nieman Lab)… Payments Brighten Cash Flow for Small Business (Wall Street Journal)… The Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction? It’s The User Context, Stupid! (Search Engine Land)…

Street Fight Daily: Groupon Acquires MashLogic, EveryBlock Could Be Sold

Steven Jacobs

Street Fight Daily: Groupon Acquires MashLogic, EveryBlock Could Be Sold

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Acqui-Hires MashLogic, Will Shutter Britely Plugin This weekend (PandoDaily)… EveryBlock Could Still Be Sold, Says Schiller, After Abrupt Closing of Hyperlocal Pioneer (Poynter)… After Acquiring 15 Groupon Clones, CrowdSavings Finds a Buyer for Itself (AllThingsD)…