No longer a taboo, law firms are aggressively using digital channels to recruit clients, in response to changes in consumer behavior. According to a survey by FindLaw, 74% of prospects who begin their searches online end up contacting their choice firms via phone. Eighty-six percent of consumers start their online research with search engines, and a small-but-growing 3% relies on social media.
“Marketing for law firms generally is something that not even 20 years ago was considered somewhat taboo,” Mike Mellor says. “The folks in law firms have had some catching up to do in regards to driving cultural change and getting attorneys comfortable with the concept of marketing and new business development.”