krillion | Street Fight

Street Fight Daily: 05.02.11

David Hirschman

Street Fight Daily: 05.02.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Online local media and search company Local.com has acquired location-based shopping data aggregator Krillion for $3.5 million in cash. The company provides local shopping information on over 70,000 consumer products from over 50,000 retailers, including in-store availability, comparison pricing, current discounts and images. (TechCrunch)…

Startup thruSocial offers neighborhood pizza places and Pilates studios a one-stop platform to create their own promotions, which the company distributes to social-networking sites, as well as its own consumer-end deals site, thrupon.com. (GigaOm)…

AOL’s Patch network of hyperlocal blogs, which has suggested that a number of initiatives are coming to increase community engagement with its sites, has hired well-respected Brooklyn hyperlocal blogger Liena Zagare to lead the effort. (PaidContent)…