Koupon Media | Street Fight

Street Fight Daily: Leave In-Store Shoppers Alone, Google Courts Publishers as Facebook Flails

Joseph Zappa

Street Fight Daily: Leave In-Store Shoppers Alone, Google Courts Publishers as Facebook Flails

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In-Store Shoppers Lean on Tech, Want to Be Left Alone in Stores… While Facebook Battles Fires, Google Rolls Out Pro-Publisher Initiatives… Media Rating Council Considers Bumping up Video Ad Standards…

Case Study: Convenience Store Chain Streamlines Mobile Offer Creation

Stephanie Miles

Case Study: Convenience Store Chain Streamlines Mobile Offer Creation

Switching from paper to digital coupons usually saves businesses time and money, but that’s not always the case. For Mike Templeton, digital marketing manager at Kum & Go, a convenience store chain with hundreds of locations, personally designing and managing the distribution of digital coupons quickly became a hassle.

5 Geofencing Tools for Customer Acquisition

Stephanie Miles

5 Geofencing Tools for Customer Acquisition

Marketers increasingly are using geofencing and proximity marketing to send push notifications to existing customers located at specific events or landmarks. However, this technology still isn’t being used to its full potential as a new customer acquisition tool. Here are five examples of platforms that marketers can use to deliver offers to nearby mobile users, with the ultimate goal of promoting new customer acquisition.