Kenshoo | Street Fight

Openings and New Hires at Groupon, Rocket Fuel, and Xaxis

Geoff Michener

Openings and New Hires at Groupon, Rocket Fuel, and Xaxis

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Groupon appoints another new CEO, Xaxis spinoff Light Reaction gains a vice president of global operations, and programmatic leader Rocket Fuel adds political veterans in anticipation of new online ad spending for the 2016 election cycle.

Study Finds That Facebook Ads May Bolster Paid Search Performance

Myriah Towner

Study Finds That Facebook Ads May Bolster Paid Search Performance

A new study from Kenshoo finds that advertising on Facebook may bolster the performance of existing paid search marketing campaigns. The research, funded partly by Facebook, found that users who saw an ad on Facebook and then made a purchase via a paid search link spent nearly a quarter more than those who were not exposed to the same ad…