KBP | Street Fight

Case Study: KBP Foods Uses Loyalty App to Reach Millennials

Stephanie Miles

Case Study: KBP Foods Uses Loyalty App to Reach Millennials

Customers between the ages of 18 and 34 are eating out less than they were five years ago, which is a major problem for executives like Anthony Gianino. The senior director of marketing at KBP Foods is trying everything in the book — including text message marketing, local print ads, and mobile loyalty apps — to reach his target demographic…