Journal Media Group | Street Fight

How Milwaukee Journal Sentinel Uses Quality Journalism to Pay the Bills

Tom Grubisich

How Milwaukee Journal Sentinel Uses Quality Journalism to Pay the Bills

Like other dailies, the Milwaukee Journal Sentinel has taken big hits in advertising and distribution revenue on the print side, but it’s still profitable. To find out how the Journal Sentinel uses quality journalism to stay in the black, Street Fight spoke with editor and senior vice president George Stanley.

How Gannett’s Cost-Cutting and Breakthrough Video Ads Helped Land Journal Media Group

Tom Grubisich

How Gannett’s Cost-Cutting and Breakthrough Video Ads Helped Land Journal Media Group

In less than six months, the newly constituted Journal Media Group did a 180-degree about-face, shifting from a strategy focused on acquisitions to being acquired by Gannett. The USA Today publisher brought two things that JMG couldn’t match: The proven ability to consistently wring substantial cost savings out of expansion and a digital ad strategy that holds the promise of making everybody — advertisers, audiences, and stockholders — happy.

Street Fight Daily: Target Partners with Techstars, Yahoo Exec Leaves for Square

The Editors

Street Fight Daily: Target Partners with Techstars, Yahoo Exec Leaves for Square

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Teams Up with Techstars to Create a Retail-Focused Startup Accelerator (TechCrunch)… Top Yahoo Exec Jackie Reses Heads to Square as Senior Exec (Recode)… Publishers Straddle the Apple-Google, App-Web Divide (New York Times)…