Jordan Cooper | Street Fight

What Groupon Gets in Hyperpublic: Targeting, Merchant Data

Noah Davis

What Groupon Gets in Hyperpublic: Targeting, Merchant Data

Not only will Hyperpublic help Groupon more accurately target deals to the right people at the right time — the company can also help provide value to the deal behemoth’s merchant partners, providing information about who is buying what at their store when. Groupon will now presumably be able to provide data to tout a deal’s effectiveness, and to point out ways to improve future offers…