jiwire | Street Fight

JiWire Rebrands as NinthDecimal to Focus on Data Business

Steven Jacobs

JiWire Rebrands as NinthDecimal to Focus on Data Business

JiWire has rebranded as NinthDecimal as it looks to compete in an increasingly crowded mobile advertising technology sector by highlighting its data business. The move underscores the importance of consumer data in the way advertisers buy audiences online, and subsequent decline of media as the currency of online advertising…

How the Internet of Things Could Spawn a New Kind of Analytics

Steven Jacobs

How the Internet of Things Could Spawn a New Kind of Analytics

A new set of technology companies are working to help transform the way businesses understand consumer behavior in the real world. Powering these new technologies is a burgeoning web of connected devices — from smartphones and thermostats to wireless routers and traffic cameras — that constantly collect a river of information about their surroundings…

JiWire Partners With Datalogix to Ramp Up Mobile Targeting and ROI

Myriah Towner

JiWire Partners With Datalogix to Ramp Up Mobile Targeting and ROI

“Where people spend their time and where they spend their money are two very powerful signals for understanding audiences in the context of their daily lives,” JiWire President David Staas told Street Fight. “Our partnership enables marketers to leverage the power of mobile targeting, measurement and insights across hundreds of rich audience segments.”

Street Fight Daily: Intuit’s Next Steps, Bing Integrates TripAdvisor Tools

The Editors

Street Fight Daily: Intuit’s Next Steps, Bing Integrates TripAdvisor Tools

A roundup of today’s big stories in hyperlocal content, commerce, and technologyIntuit CEO Talks Plan To Grow Company (ZDNet)… Bing Integrates TripAdvisor Tools, Content Into Search Results (SearchEngineLand)… How Life360 Overcame Creepiness To Replace The Most Common Text Message You Send (PandoDaily)…

Why Attribution Is the ‘New Black’ in Local Marketing

Bill Dinan

Why Attribution Is the ‘New Black’ in Local Marketing

Advertising performance measurement has never been a simple process, but cross-platform consumer media usage, mobile, and advanced targeting technologies have made the process of linking ad engagement to a consumer purchase action even more challenging. The next generation of proper attribution has become essential for the ad tech industry and marketers looking to make ROI-driven advertising decisions…

JiWire Rolls Out Attribution Product As Mobile Ad Market Zeroes In On ROI

Steven Jacobs

JiWire Rolls Out Attribution Product As Mobile Ad Market Zeroes In On ROI

The conversation in the mobile advertising industry has shifted focus in recent months, moving away from targeting toward attribution and measuring return on investment as brands begin to invest meaningful spend in mobile and in turn, expect results. Following a string of product releases from competitors, JiWire, a San Francisco-based mobile-local ad startup, rolled out a new attribution tool called Location Conversion Index this morning, which draws on a similar technique used by competitors to measure in-store visits but allows marketers to normalize those numbers against a wider sample…

Street Fight Daily: Facebook’s Bet On Gift Cards, Foursquare’s Data Appeal

The Editors

Street Fight Daily: Facebook’s Bet On Gift Cards, Foursquare’s Data Appeal

A roundup of today’s big stories in hyperlocal content, commerce, and technologyFacebook Ditches Physical Gifts To Double-Down On Digital Codes And Its Own Brick-&-Mortar Gift Card (TechCrunch)…. Why Yahoo and Apple Want Foursquare’s Data (Fast Company)…

Without Seamless, Fewer Customers and Higher Margins (Bloomberg Businessweek)

Street Fight Daily: Yelp Fires Back, Walmart Banks on Mobile In-Store

The Editors

Street Fight Daily: Yelp Fires Back, Walmart Banks on Mobile In-Store

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Yelp Fires Back at Small Business Extortion Claims, Says It’s Not, and ‘Never has Been’, true (TheNextWeb)… Walmart Exec: Mobile Can Revive Personal Touch for Shoppers(CNet)… Square Expands into Asia With Japan Launch (AllThingsD)…

Going Beyond Standard Location Targeting to Reach Mobile Audiences

Annisa Farese

Going Beyond Standard Location Targeting to Reach Mobile Audiences

It’s important to focus on not just the reach of a geofence, but also on effectively targeting your business’s relevant mobile audiences. A little extra strategic effort goes a long way, and there is much to gain from leveraging the variety of data currently available and layering it appropriately to suit your campaign’s specific strategies and tactics…

Openings & New Hires at Angie’s List, Topix, Google, Signpost and more…

Kelly Benish

Openings & New Hires at Angie’s List, Topix, Google, Signpost and more…

One hyperlocal publisher expands (Topix) while another contracts (The Daily Voice). Angie’s List moves on from its CFO, JiWire hires a former Yahoo exec, and the head of The Local Search Association decamps (after 25 years) to head up The Association of Directory Publishers. Plus, gigs at PayPal, comScore, AOL, LinkedIn, Newsle, Amazon and more…

Report: Blocking Access to Wi-Fi Could Hurt Retailers

Steven Jacobs

Report: Blocking Access to Wi-Fi Could Hurt Retailers

Wi-fi connectivity may be starting to affect where consumers decide to shop, according to a new report by JiWire. The study, which surveyed users across the company’s ad-supported wi-fi network, found that one out of two mobile consumers are influenced by the availability of in-store wi-fi when deciding where to shop…

5 Misconceptions SMBs Have About Mobile Advertising

Isa Jones

5 Misconceptions SMBs Have About Mobile Advertising

Even as small and medium-sized businesses are increasingly warming to digital marketing, questions and misinformation persist about how mobile campaigns reach local consumers and influence their behavior. We asked a few folks who work in the mobile sphere to provide us a taste of the kind of concerns about mobile ads they’re hearing from SMBs…

Street Fight Daily: Facebook Threatens Yelp, Locu Expands

The Editors

Street Fight Daily: Facebook Threatens Yelp, Locu Expands

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Watch Out Foursquare And Yelp: ‘Places’ Really Shines On Facebook Graph Search (TechCrunch)… JiWire Serves Up Location-based Ads Over Airport Wi-Fi (GigaOm)… Locu Brings Up-To-Date Menus to Restaurants on TripAdvisor and Citysearch (The Next Web)…

5 Location-Based Marketing Platforms for Brands Without Retail Stores

Stephanie Miles

5 Location-Based Marketing Platforms for Brands Without Retail Stores

Figuring out where to purchase products from a brand that doesn’t have its own retail establishment can present a challenge for many consumers. Increasingly, major brands like Vicks and Nestlé are using location-based marketing platforms to help point potential buyers in the right direction. Here are five platforms offering brands a way to take advantage of such technology on their own terms…

Openings & New Hires at Patch, MapQuest, Local.com, and More

Kelly Benish

Openings & New Hires at Patch, MapQuest, Local.com, and More

At JiWire, another departure; Patch brings on a few new department heads; UBL and Delivery.com continue to add to their teams. Plus, longtime Borrell Associates executive Peter Conti makes the jump to Local Media Association, and JT Batson becomes chief revenue officer at Cumulus Media. Looking for a new gig? Openings at Local.com, Patch, Microsoft, Google and more…

Openings and New Hires at JiWire, UBL, Groupon, Booker, Telenav & More

Kelly Benish

Openings and New Hires at JiWire, UBL, Groupon, Booker, Telenav & More

JiWire gets a new CEO in a year of big executive changes; Groupon tries for third-time’s-a-charm COO; UBL staffs up; Living Social loses an exec; and LocalResponse brings on a new vice president of technology. And that’s just what’s highlighted in industry moves from this week. Plus, openings at LocalVox, Booker, Apple, Google, Twitter, Facebook, Telenav and more…

5 Analytics Platforms For Better Hyperlocal Ad Targeting

Stephanie Miles

5 Analytics Platforms For Better Hyperlocal Ad Targeting

Location analytics platforms can be just as useful for developers and publishers as they are for major brands and agencies. In fact, these platforms can be a useful tool for just about anyone who’s looking to gather more inside data about their audience or the audiences they’re trying to reach through mobile ads. Here are five location analytics platforms that brands, marketers, and developers can use to learn more about their target consumers…

JiWire Launches ‘Location Graph’ to Build Audience for Location Media

Steven Jacobs

JiWire Launches ‘Location Graph’ to Build Audience for Location Media

The new service ingests billions of location signals from the company’s location media network (which includes Wi-Fi as well as smartphone and tablet impressions) and builds profiles on top of that data. The key here is that these profiles delve into a user’s entire location footprint, not only his or her current location…

JiWire: ‘Massive Increase’ in Hyperlocal Ad Interest From National Brands

Steven Jacobs

JiWire: ‘Massive Increase’ in Hyperlocal Ad Interest From National Brands

The company’s Q2 “Mobile Audience Insights Report” takes a deep dive into the ways in which specific segments of consumers are leveraging location – both in terms of utility and tagging content. Where hyperlocal advertising is concerned, according to JiWire’s director of marketing, Dee Dee Paeseler: “Brands know they want it, they’re just trying to figure out how to use it.”