News & Analysis

Borrell Associates Names Jim Brown President

by Joseph Zappa Share this  
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Borrell Associates, a firm that provides cutting-edge insight for the location marketing industry, announced a leadership change on Tuesday. Jim Brown, previously vice president of sales, will take on the role of president, partnering with Corey Elliott, newly minted senior VP of local market intelligence, to help steer Borrell into the future.

News & Analysis

Borrell on Local Dailies and Their Tiny Digital Ad Share: They Need a New Story

by Tom Grubisich Share this  
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Local digital ad revenue will grow from $48 billion in 2015 to $66 billion in 2016, Borrell Associates projects in its new benchmarking report covering 10,395 sites in all media. That’s an eye-popping increase of 37.5%. But newspapers will see only a 6% to 7% revenue increase,

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