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PlaceIQ’s New Service Looks to Give Brands the Full Competitive Picture

Nicole Spector

PlaceIQ’s New Service Looks to Give Brands the Full Competitive Picture

As more and more brands invest in location-based marketing campaigns, there’s a crucial need to zoom out and see the big picture. In an effort to bring marketers to this full circle moment, PlaceIQ today is debuting LandMark, a new data-as-a-service capability that allows brands access to their location-based audience and insights platform.

LBMA Podcast: Instagram, Netflix, LiveNation & LetGo App

Asif Khan

LBMA Podcast: Instagram, Netflix, LiveNation & LetGo App

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: GM + IBM & Mastercard, AliPay coming to U.S., Staples Easy Button, Shell + NavAds, Lyft and JetBlue, Google pilots with Myer, and Custom Curated Experiences.

PODCAST: This Week in Location-Based Marketing — Samsung, JetBlue

Asif Khan

PODCAST: This Week in Location-Based Marketing — Samsung, JetBlue

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at whether Montreal-based DigiCity can do what others have tried before to marginal success; Xtify’s news about location-triggered push notifications; the resource of the week and Jonathan Stephen – head of mobile with JetBlue Airways, swings by to tell us about location is moving the airline industry forward…