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Street Fight Daily: Google Modifies Practices to Help Publishers, Brands Pursue Experiential Marketing

Joseph Zappa

Street Fight Daily: Google Modifies Practices to Help Publishers, Brands Pursue Experiential Marketing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Unveils Tools to Increase Subscriptions for Publishers… Agencies See Experiential Marketing as the Next Big Thing, and Brands Want In… eMarketer Lowers Snapchat’s Ad Revenue Forecast for 2017…

LiveRamp Advances Data Identity Resolution in a Safe Place

April Nowicki

LiveRamp Advances Data Identity Resolution in a Safe Place

The company’s data store is only two years old, but it hosts more than 100,000 segments with content from 120 data providers. The term “identity resolution” refers to how LiveRamp matches user data points such as ages, genders, locations, incomes, marital statuses, and other information to get a detailed consumer picture.

#SFSNYC: How Retail Businesses Are Evolving to Compete Both In-Store and Online

Joao-Pierre Ruth

#SFSNYC: How Retail Businesses Are Evolving to Compete Both In-Store and Online

The days of viewing online and offline retail as completely separate are long-gone. Now major players such as Walmart look for ways to mesh online activity with their in-store operations. The ways these different channels of retail have become intertwined was at the heart of a panel discussion at Street Fight Summit in Brooklyn on Tuesday.

Street Fight Daily: Retailers Use Snapchat to Target Millennials, Walmart Buys Jet.com

The Editors

Street Fight Daily: Retailers Use Snapchat to Target Millennials, Walmart Buys Jet.com

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart is Buying Jet.com for $3 Billion and Will Announce the Deal Monday… With Hype Faded, Foursquare Tries Reinvention as a Data Business… Some Retailers Ignore Snapchat, While Others Capitalize with Lens and Geofilter Ads…

Street Fight Daily: Yahoo’s Search App Gets a Big Update, Postmates Moves Further into Commerce

The Editors

Street Fight Daily: Yahoo’s Search App Gets a Big Update, Postmates Moves Further into Commerce

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Search App for iPhone Gets a Bit More ‘Now’ with Personalized Content (Search Engine Land)… Postmates Digs into Commerce with Curated ’12 Days of Postmates’ Campaign (TechCrunch)… Procter & Gamble’s New Strategy Shows Agencies Still Needed for Programmatic (Digiday)…

Street Fight Daily: Google Bug Buries Search Results from Yelp and Other Competitors, Jet Raises $350M

The Editors

Street Fight Daily: Google Bug Buries Search Results from Yelp and Other Competitors, Jet Raises $350M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Says Local Search Result That Buried Rivals Yelp, TripAdvisor Is Just a Bug (Recode)… Amazon Rival Jet.com Raises $350M Series B (USA Today)… Twitter’s Head of Retail Predicts Five Holiday Trends for His Platform (Adweek)…

LBMA Podcast: Jet.com Job Prospects Experience the Office Using VR, PillPack Location-Based Alerts for Your Meds

Asif Khan

LBMA Podcast: Jet.com Job Prospects Experience the Office Using VR, PillPack Location-Based Alerts for Your Meds

On the show: Jet.com is using Samsung Gear VR to help job prospects experience the office; PillPack brings reminders and location-based alerts for your drugs; Uber partners with TomTom; PriceLocal launches in Charlotte; SingPost developing the O2O mall of the future. Plus, news from Coke; Google; Verve + Moat; Blippar; and Spotify.

Street Fight Daily: Facebook’s Q3 Success Fueled by Mobile, Jet.com’s Emergency Fundraising

The Editors

Street Fight Daily: Facebook’s Q3 Success Fueled by Mobile, Jet.com’s Emergency Fundraising

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook’s Transformation into a Mobile Company Is Complete (Gigaom)… Facing Cash Crunch, Retailer Jet.com Racing to Complete Funding Round (Wall Street Journal)… Hiku’s New Connected Grocery Scanner Lets You Order Groceries from Walmart and Peapod (TechCrunch)…

Street Fight Daily: Facebook’s ‘Local Market’ Feature, Google Tries Foursquare Tips for Google Now

The Editors

Street Fight Daily: Facebook’s ‘Local Market’ Feature, Google Tries Foursquare Tips for Google Now

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Testing a New Feature That Makes It More Like Craigslist (Business Insider)… Google Is Testing Foursquare Tips in Google Now, Even When the App Isn’t Installed (VentureBeat)… Amazon Launches ‘Pay with Amazon’ Buttons for Mobile Apps (Recode)…

Street Fight Daily: Amazon Launches Etsy Competitor, Controversial Verizon ‘Supercookie’ Is Back

The Editors

Street Fight Daily: Amazon Launches Etsy Competitor, Controversial Verizon ‘Supercookie’ Is Back

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Challenges Etsy with Strictly Handmade Marketplace (New York Times)… Verizon to Combine Its ‘Supercookie’ Data with AOL for Online and Mobile Targeting (Marketing Land)… Why a Twitter/Square Hookup Would Make Sense for SMBs (AdExchanger)…

Street Fight Daily: Thumbtack Is Now a Unicorn, Amazon Leverages Existing On-Demand Workforce

The Editors

Street Fight Daily: Thumbtack Is Now a Unicorn, Amazon Leverages Existing On-Demand Workforce

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thumbtack Becomes Latest Unicorn, Raises $125 Million at $1.25 Billion Valuation (Forbes)… Amazon Taps ‘On-Demand’ Workers for One-Hour Deliveries (Wall Street Journal)… Walmart Doubles Down on Online Grocery Shopping with Curbside Pickup (TechCrunch)…

Street Fight Daily: Facebook’s Sandberg on SMBs, Etsy Will Try Same-Day Delivery

The Editors

Street Fight Daily: Facebook’s Sandberg on SMBs, Etsy Will Try Same-Day Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Sheryl Sandberg: Facebook Pages Are Mobile Presence for Small Businesses (Wall Street Journal)… Etsy Will Test Same-Day Delivery Option in New York City (Recode)… Google, Twitter, and Publishers Seek Faster Web (New York Times)…

Street Fight Daily: Yelp CEO on Google’s ‘Search Monopoly,’ In-Depth Look at Jet

The Editors

Street Fight Daily: Yelp CEO on Google’s ‘Search Monopoly,’ In-Depth Look at Jet

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Goes After the App Interstitial: Protecting Consumers or Its Own Search Monopoly? (Search Engine Land)… Investors Have Poured More Than $220 Million Into This Man’s Plan to Beat Amazon (Business Insider)… Uber is Laying the Groundwork for Perpetual Rides in San Francisco (BuzzFeed)…

Street Fight Daily: Small-Scale Shipping Firms Are Having a Moment, Jet.com Struggles

The Editors

Street Fight Daily: Small-Scale Shipping Firms Are Having a Moment, Jet.com Struggles

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Growth of E-commerce Pushes Funds Into Small-Fry Shipping Firms (Reuters)… Jet.com Runs Into Turbulence With Retailers (Wall Street Journal)… Not Just An App: The Front End Of The Trillion-Dollar, Full-Stack Revolution (TechCrunch)…

Street Fight Daily: Jet.com’s Plans to Dethrone Amazon, Instagram’s New Web Search

The Editors

Street Fight Daily: Jet.com’s Plans to Dethrone Amazon, Instagram’s New Web Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Jet.com Will Launch With Amazon Prices Front and Center (Recode)… Instagram Brings Search To The Web (TechCrunch)… Online Takeout Orders Could Overtake Phone Orders in Five Years or Less (Mashable)…