iQ Engage | Street Fight

TownNews’s ‘iQ Engage’ Sorts Through Signals to Help Publishers Keep Users Reading

Tom Grubisich

TownNews’s ‘iQ Engage’ Sorts Through Signals to Help Publishers Keep Users Reading

TownNews.com has come up with a way for local publishers to cut their bounce rates — and the happy result is longer sessions and more click-throughs to advertising messages. That means more monetization for publishers and, ultimately, more users-turned-into-consumers buying products and services.