iphone | Street Fight

LBMA Podcast: Apple’s Big Event, TalkLocal Rebrands

Asif Khan

LBMA Podcast: Apple’s Big Event, TalkLocal Rebrands

On the show: Into the Storm’s augmented reality street sign; Unicef’s Digital Drum Project; Budweiser brings beer to your Facebook friends; WhatsApp and Skype add location sharing; Twitter brings buying to your stream; iScent thinks we want to smell our emails; T-Mobile becomes the UnCarrier….

Street Fight Daily: NFC in New iPhone, 7-Eleven Rolls Out Belly

The Editors

Street Fight Daily: NFC in New iPhone, 7-Eleven Rolls Out Belly

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology Our Sources Say the Next iPhone Will Include NFC Mobile Payments (Wired)… Loyalty Leader Belly Expands its Footprint by Rolling Out to 2,600 7-Eleven Locations (Pando)… Groupon Sales Reps Can’t Pursue Overtime Pay Class Action (Reuters)…

Apple Maps: Taking the Long View

Damian Rollison

Apple Maps: Taking the Long View

There’s no dancing around the fact that the much-anticipated launch of Apple Maps has turned into a fiasco for the company. Yet there’s little doubt Apple will buff out this particular blemish with time. The interesting part will be seeing exactly how the company chooses to address the gap in expertise that led to the current sub-par product. A big acquisition of talent or technology seems likely…

iOS6: Can Google Beat Apple in its Own Backyard?

Mike Boland

iOS6: Can Google Beat Apple in its Own Backyard?

Mapping is a game ultimately won on function rather than form. This requires lots of listings data and search algorithms; in other words, things that are non-core to Apple. Relative to Google’s tenure in this area, Apple is only starting to stitch together local vertical content partners like Yelp and TomTom. And it’s already starting to show…

‘Location’ is at Apple’s iPhone Core (Patently Apple)

Rick Robinson

‘Location’ is at Apple’s iPhone Core (Patently Apple)

The site Patently Apple has a rather interesting observation about some of the recent patent filings by Apple related to its iPhone. According to PA via records it has surface Apple is attacking the big and the small around geolocation, with technological tweaks and improvements (that are actually

quite complex) and practical setups to solving common human needs like “what am I about to pass on my trip to grandma’s that I might be interested in?”…