Is Apple’s Encroachment on Local Finally Ready for Prime Time?
“I see [Apple’s] messaging platform as the third leg of mobile (joining the web and apps) that we need in place for the transition to non-traditional interfaces like voice,” Mike Blumenthal tells David Mihm. “Apple is building out a stable of ‘body’ computers with the Watch and now the AirPods that can provide an interface to the web.”
How Apple’s iOS 10 Enables Location Marketing On-Demand
The company unleashed a slew of features with iOS 10, such as the ability to transcribe phone messages automatically. Three features in particular give businesses a glimpse at how the customer journey continues to increase in velocity.