New Ebook Looks at Instagram as a Local Channel for Marketers
Instagram has evolved since its debut in 2010 to become a true local channel, one in which brands can build deeper, more authentic connections with their most devoted fans. A new ebook from MomentFeed, “The Year of the Instagram Strategy,” delves into this topic and provides strategies and real-life examples of how brands like JCPenney, The Coffee Bean & Tea Leaf, and Disney have successfully tapped into the power of Instagram…
How Mobile’s Demographic Shift Impacts Local
It seems that young people in the 18-24 demographic spend, on average, more time on mobile devices today than they do watching television. It also appears that mobile usage is far ahead of “playing games and computer use for leisure.” What does this mean for the future of local search and local media? I would say it’s not unlike the lessons the Republican Party was forced to confront in the aftermath of its recent election defeat…
Street Fight Daily: Apple Exec Exits Over Maps, Village Voice Sues Yelp
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… An Apple Exit Over Maps (Wall Street Journal)… Village Voice Sues Yelp for Using “Best of” (PaidContent)… Could Sandy be Instagram’s Big Citizen Journalism Moment? (Pando Daily)…
Street Fight Daily: Groupon Launches POS, Wal-Mart Tests Same-Day Delivery
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon Eyes Restaurants With Nationwide POS Offering (Reuters)… Same-Day Delivery Test at Wal-Mart (New York Times)… Borrell Predicts Digital Revenue Will Rise 30% Next Year at Some Newspapers (Poynter)…
Street Fight Daily: Square Offers Flat Rate, Food Network Goes Local
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Square Offers Flat-Rate Plan for Small Businesses (New York Times)…
Food Network Goes Local, Builds Its Own Meal Finder App (GigaOm)…
Instagram 3.0 Bets Big On Geolocation With Photo Maps (TechCrunch)…
JiWire: ‘Massive Increase’ in Hyperlocal Ad Interest From National Brands
The company’s Q2 “Mobile Audience Insights Report” takes a deep dive into the ways in which specific segments of consumers are leveraging location – both in terms of utility and tagging content. Where hyperlocal advertising is concerned, according to JiWire’s director of marketing, Dee Dee Paeseler: “Brands know they want it, they’re just trying to figure out how to use it.”
PODCAST: This Week in Location-Based Marketing — Shopkick, Zoove
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss South Africa’s Instagram; Shopkick goes national with Macy’s; Skyhook saves batteries; and PayPal acquires Card.IO. Plus stories from Totsy, Recce, Motribe and Geopon, our resource of the week and special guest Joe Gillespie – CEO of Zoove…
Are QR Codes Here to Stay?
From a hyperlocal perspective, QR codes can be a powerful tool. It’s important to consider them as an engagement vehicle to drive traffic to your local destination, whatever that may be. Local store, local event, doctor’s office or coffee shop — they can be leveraged to increase footfall and ultimately revenue…
Street Fight Daily: Facebook Bags Glancee, Klout Going Local
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
What Facebook May Do With New Acquisition Glancee (ReadWriteWeb)…
In Letter to Stockholders, Groupon CEO Explains Strategy (The Next Web)…
Foursquare Gets Its Own Searchable Timeline With New History Page (TechCrunch)…
PODCAST: This Week in Location-Based Marketing — Picksie, AisleBuyer
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss some big acquisitions in the space, starting with Facebook’s purchase of Tagtile and Instagram, and Intuit’s acquisition of AisleBuyer. Retail’s revival is happening through location and mobile with PointInside’s nSide, Picksie’s ticket purchasing and Jetshop’s pop-up stores in Stockholm + AisleBuyer’s founder, Andrew Paradise…
Media Companies Embrace Innovation by Nurturing Startups
Does anyone believe that a traditional media company could have created a digital product that would grow to be as quickly valuable as Instagram or Pinterest? The answer is no, but a few organizations are hoping to change that perception by bringing digital media entrepreneurs into the fold…
Why Local Marketers Need to Start Thinking About Their Instagram Strategy
Instagram presents an unparalleled opportunity to build and share a brand — to show a different side by leveraging this highly visual medium. Plus, the rate of customer engagement is off the charts compared to other social channels. What most marketers don’t realize, though, is that Instagram is also a local marketing channel. The reason for this knowledge gap is that, unlike Facebook and Twitter, Instagram is very difficult to manage natively…