Street Fight Daily: Amazon’s Shipping Ambitions, Search Engines Remain Crucial to Local Discovery

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Plan to Dominate the Shipping Industry Is Taking Shape… Most Internet Users Prefer Search Engines to Find Local Products… Publishers Say Facebook Can Save Instant Articles with Better Data, Subscription Tools…

Street Fight Daily: Uber Opens Up On Finances, Walmart In Talks to Buy Bonobos

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber, Lifting Financial Veil, Says Sales Growth is Outpacing Losses… Walmart is in Advanced Talks to Acquire Online Men’s Retailer Bonobos… From ‘Zombie Malls’ to Bonobos: America’s Retail Transformation…

Street Fight Daily: Google Uses Image Search for Retail, Instagram’s Snap Clone Surpasses Snap in Users

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google is Trying to Turn Image Search into a Shopping Tool… Instagram’s Snapchat Clone is Now More Popular than Snapchat… The Weather Company Opens Its Data Trove to Marketers on Outside Platforms…

Street Fight Daily: How Amazon Shipping Impacts Small Retailers, Facebook Updates Instant Articles

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Free Shipping Pushes Small Retailers, Delivery Firms to Compete… Facebook Updates Instant Articles, Encourages Email Sign-Ups… Native Ad Spend Increased 600% in 3 Years, But Early Adopters Are Bailing…

How Retailers Can Use Social Media for Better Customer Support

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A new survey by the marketing agency Rational Interaction found that 92.5% of brands are failing to meet their customers’ social customer care expectations. Here are seven strategies for how brands and retailers can offer better customer support across all the social channels that their customers use.

Street Fight Daily: Twitter Adds Location Sharing Tools for Businesses, AOL and Yahoo Become Oath

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Adds Location Sharing for Businesses Offering Customer Support via DMs… AOL and Yahoo Will Become Oath Following Verizon Deal… Consumer Adoption of Voice Assistants Doubled in Q1: Here’s Why…

Street Fight Daily: Instagram to Add Data and Direct Booking, Uber Rides in U.S. Hit All-Time High

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Grows to 1 Million Active Advertisers, Plans to Add More Data and Direct Booking… Uber Says It Just Had Its Best U.S. Week Ever Despite Controversies… The Texas Tribune is Using a Facebook Messenger Bot to Reach New Audiences…

Street Fight Daily: Instacart Amasses $3.4 Billion Valuation, Uber Seeks COO

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Grocery-Delivery Startup Instacart is Valued at $3.4 Billion… Travis Kalanick Wants a No. 2 Executive… Boston-Based Localytics, a Mobile Engagement Platform, Acquires Berlin’s Tapglue…

7 Fresh Ways SMBs Are Using Social Media for Marketing

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In order for business owners to maximize the impact of their expanded social media budgets, they need to think outside the box and try new tactics for reaching consumers online. Here are seven examples of fresh new ways that small and mid-size businesses can use social media for marketing in 2017.

Case Study: East Coast Wings Uses Localized Ads to Fight Against Post-Super Bowl ‘Wing Fatigue’

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Fast-casual dining franchise East Coast Wings + Grill created locally-relevant social media campaigns to target consumers and gauge foot traffic results during last year’s Super Bowl. Now one year later, Director of Marketing Maria Capparelli says East Coast Wings plans to continue delivering locally targeted ads and posts.

Street Fight Daily: Brick-and-Mortar Retailers Make Gains Online, Twitter Shutters App Aimed at Brands

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brick-and-Mortar Retailers See Online Sales Jump as In-Store Purchases Decline… Twitter Shutters Dashboard, App Aimed at Brands… Voice Search is On the Rise, and Brands Must Prepare…

Street Fight Daily: Inside Food Delivery Economics, Tricky Ad Equation for Snap and Instagram

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside the Brutal Economics of Food Delivery… Snapchat and Instagram’s Young Audiences Rarely Notice Ads on Platform… Facebook Kills Off Exact Location Sharing in Nearby Friends, Adds ‘Wave’…

Street Fight: Amazon’s First Physical Grocery Store, Beacon Companies Pivot Toward Attribution

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s New Grocery Store Is Missing One of the Most Important Things About Its Business… Beacon Companies Pivot Toward Attribution As Acquirers Come A-Knocking… Mobile Ad Growth Propels Glispa, a Mobile Marketing / AdTech Company, to New Heights…

Street Fight Daily: Apple Taps Drones to Improve Maps Data, Brands Leverage Apps for Loyalty

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Said to Fly Drones to Improve Maps Data and Catch Google… How Brands Are Leveraging Their Apps to Provide Value, Maintain Loyalty… Instagram to Overtake Twitter as Marketing Channel…

LBMA Podcast: Instagram, Netflix, LiveNation & LetGo App

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: GM + IBM & Mastercard, AliPay coming to U.S., Staples Easy Button, Shell + NavAds, Lyft and JetBlue, Google pilots with Myer, and Custom Curated Experiences.

Street Fight Daily: Google Begins Mobile-First Indexing, Apple News Drives Traffic for Pubs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Begins Mobile-First Indexing, Using Mobile Content For All Search Rankings… Apple News Drives Significant Traffic for Some Publishers, But Measurement Remains Iffy… The Economist Turns to LinkedIn over Pinterest and Tumblr…

Street Fight Daily: Instagram Adds Tags for Shopping, Twitter Boosts Chatbot Game for Brands

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Tests Product Tagging Feature to See If It Can Drive Purchases… Twitter Offers Brands Customer Service Chatbots to Use in Direct Messages… IBM Acquires Dialogue-Based Shopper Platform…

Street Fight Daily: Kalanick Calls Self-Driving Tech Race ‘Existential,’ Facebook Ramps Up E-Commerce

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kalanick Says Uber Has 40 Million Monthly Riders Paying $50/Month, Calls Self-Driving Tech Race ‘Existential’… How Location Data Influences Consumer Buying Decisions… Any Business on Facebook Can Now Sell Goods Right From Its Page…

Street Fight Daily: Bloomingdale’s Capitalizes on Snapchat Geofilters, Amazon Video Threatens Retailers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Geofilters Help Bloomingdale’s Connect with Next Generation of Shoppers… Amazon’s Video Steaming Service is a Threat to Retailers, Not Netflix… Google Looking at How to Measure Brand Awareness for Search…

Case Study: Aerial Entertainment Company Turns Late-Night Web Browsing Into Booking Opportunities

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kayla Dyches has been able to capitalize on her unique line of work to get free press in local publications, but still says the best way to promote her upcoming classes is still with paid online advertising. She runs paid ads on Facebook and Instagram every two to three months to promote her circus arts classes.