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Street Fight Daily: Why Amazon’s Pursuing Pharmacy (and Everything Else); Programmatic Hurdles Ahead

Joseph Zappa

Street Fight Daily: Why Amazon’s Pursuing Pharmacy (and Everything Else); Programmatic Hurdles Ahead

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s PillPack Deal Gives It Access to Sensitive Health Data… The Programmatic Transparency Challenges That Still Must Be Solved… Google Shows Preference for Quicker-Loading Mobile Pages…

Street Fight Daily: Amazon and Google Announce New Initiatives Focused on SMBs

Joseph Zappa

Street Fight Daily: Amazon and Google Announce New Initiatives Focused on SMBs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Introduces Startup Campaigns for Small Businesses… Amazon Plans Startup SMB Delivery Services for Its Own Packages… How a Proposed California Privacy Regulation Could Impact User Data-Driven Business…

Street Fight Daily: AT&T Buys AppNexus, Programmatic Recovering Post-GDPR

Joseph Zappa

Street Fight Daily: AT&T Buys AppNexus, Programmatic Recovering Post-GDPR

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T Is Buying Ad Platform AppNexus, Reportedly for $1.6 Billion or More… A Month After GDPR Took Effect, Programmatic Ad Spend Is Starting to Recover… App Publishers Must Avoid the Audience Circulation Trap..

Street Fight Daily: Facebook Expected to Bring Bidding to In-App Ads, Barriers to Online-Offline Attribution

Joseph Zappa

Street Fight Daily: Facebook Expected to Bring Bidding to In-App Ads, Barriers to Online-Offline Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Offers Brands In-App Ads… Performance Pricing Pitfalls: The Truth About Offline-Visit Data for Advertisers… TGI Friday’s AI-Powered Marketing Drives $150 Million…

Street Fight Daily: Instagram Creeps Into Payments, Reviews Shape Local Offline Purchases

Joseph Zappa

Street Fight Daily: Instagram Creeps Into Payments, Reviews Shape Local Offline Purchases

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Quietly Launches Payments for Commerce… Augmented Reality Heading to 3 Billion Devices, $85 Billion in Revenue… Yelp’s Chad Richard on the ‘Decentralization’ of Reservations…

Street Fight Daily: Ad Tech Too Crowded for Marketers, Facebook Crackdown on Targeting to Build

Joseph Zappa

Street Fight Daily: Ad Tech Too Crowded for Marketers, Facebook Crackdown on Targeting to Build

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Choosing Mar Tech Vendors Is Challenging for Marketers… Facebook Plans Crackdown on Ad Targeting by Email Without Consent… Amid Heightened Competition, Domino’s Mobile Game Offers Rewards Points..

Street Fight Daily: Duopoly Dominance Declines, Macy’s Rolls Out AR & Mobile Checkout

Joseph Zappa

Street Fight Daily: Duopoly Dominance Declines, Macy’s Rolls Out AR & Mobile Checkout

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Duopoly’s Share of the Ad Market Could Decline for the First Time… Demonstrating Where Retailers Are Going, Macy’s Rolls Out Mobile Checkout & AR Feature… The Cambridge Analytica Scandal Won’t Stop Advertisers from Spending on Facebook..

Street Fight Daily: How to Spark Engagement on Instagram, DNAinfo Vets Launch New Pub

Joseph Zappa

Street Fight Daily: How to Spark Engagement on Instagram, DNAinfo Vets Launch New Pub

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Guardian’s Instagram Strategy is Winning New Readers… Ad Agencies Expect to Stand By Facebook As It Loses Younger Users… Snap Finally Gives Influencers Data on Their Followers’ Engagement…

Street Fight Daily: Google Says Sites Can Still Opt Out of Web Crawling, The Alexa Revolution

Joseph Zappa

Street Fight Daily: Google Says Sites Can Still Opt Out of Web Crawling, The Alexa Revolution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Good News for Yelp — Google Will Continue to Allow Sites to Opt Out of Its Web Crawling… Millions Use Alexa to Shop, and Brands Need to Start Paying Attention… Brand Safety in 2017: Where We’ve Been, Where We’re Going…

Street Fight Daily: Instagram Releases New Creative Tools, Bloomberg Launches TV Service on Twitter

Joseph Zappa

Street Fight Daily: Instagram Releases New Creative Tools, Bloomberg Launches TV Service on Twitter

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Wants People and Brands to Get Creative for the Holidays… Bloomberg Launches 24/7 News Channel on Twitter… The Guardian’s David Pemsel Says Facebook Doesn’t Value Quality…

Street Fight Daily: In-House Programmatic Expands, Facebook Demotes Engagement-Baiting Posts

Joseph Zappa

Street Fight Daily: In-House Programmatic Expands, Facebook Demotes Engagement-Baiting Posts

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Transparency and Brand-Safety Concerns Drive Expansion of In-House Programmatic… Facebook Will Soon Demote Posts That Beg for Likes, Comments, and Shares… Refinery29 Lays Off Staff, Citing a ‘Correction in the Digital Media Space’…

Street Fight Daily: Social & Mobile Video Dominate Ad Spend, Pubs Go Brick-and-Mortar

Joseph Zappa

Street Fight Daily: Social & Mobile Video Dominate Ad Spend, Pubs Go Brick-and-Mortar

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Forrester: Walled Gardens and Mobile Video Will Dominate the Future of Ad Spend… Publishers Set Up Shop on the Streets for the Holidays… BuzzFeed Is Laying Off 100 Employees After Missing Revenue Goals…