inMarket | Street Fight

Street Fight Daily: Google and Target Partner on Voice; Amazon’s Future in Search Ads

Joseph Zappa

Street Fight Daily: Google and Target Partner on Voice; Amazon’s Future in Search Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Target Offer the First Voice-Activated Coupon on Google Assistant… Amazon Could Dominate Product Search Ads by 2020… LA Times: ‘Programmatic Is Going to Be a Big Part’ of Publisher’s Future..

#SFSW18: Closing the Location Attribution Loop

Joseph Zappa

#SFSW18: Closing the Location Attribution Loop

Cameron Peebles, CMO of InMarket, emphasized that data should not just be used for attribution — to prove past ad placements have worked — but also to predict future consumer patterns and increase long-term marketing success. “Consumers don’t live their lives in points; they live their lives in patterns,” Peebles said. 

inMarket Expands Audiences Segmenting Product in Bid to Fix Programmatic Location Accuracy

Stephanie Miles

inMarket Expands Audiences Segmenting Product in Bid to Fix Programmatic Location Accuracy

In-store advertising vendor inMarket is expanding its offerings to agency trading desks this morning, with the announcement that it’s opening up its Audiences segmenting product as a self-service solution. Beginning today, agency bid desks will be able to use inMarket’s reservoir of first-party location data to enable hyperlocal targeting.

How Advancing Location Tech Can Help Revitalize Retail

Joao-Pierre Ruth

How Advancing Location Tech Can Help Revitalize Retail

Despite fears of the disruption that new business models and technology bring, these are can be opportunities for brands to better understand and engage with consumers, said Cameron Peebles, CMO for inMarket. He shared his company’s insights in a Street Fight webinar yesterday alongside The Integer Group’s group media director, M.K. Woltz.

Street Fight Daily: Uber President Steps Down, Google Increases Brands’ Control Over Online Ads

Joseph Zappa

Street Fight Daily: Uber President Steps Down, Google Increases Brands’ Control Over Online Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Two Executives, Including President Jeff Jones, to Leave Uber… Google Vows More Control for Brands Over Online Ads… Why Samsung Wants to Build a ‘Corporate-Wide AI Voice System’ …

Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

April Nowicki

Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

“Startup culture doesn’t just mean a stocked kitchen with burritos in the freezer and tons of snacks in the kitchen, or jeans in the office,” says the company’s communications VP Dave Heinzinger. “It means everyone has the ability, from the CEO on down, to roll up their sleeves and really go to work on whatever needs to be done.”

Street Fight Daily: SMBs to Ramp Up Digital Marketing, Snap Adds Ad Targeting Based on Third-Party Data

Joseph Zappa

Street Fight Daily: SMBs to Ramp Up Digital Marketing, Snap Adds Ad Targeting Based on Third-Party Data

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Driving Marketing Spend Among SMBs… Snapchat to Enable Offline Purchase Ad Targeting… Marketing-Mix Modeling: A Road of Missed Opportunities for Brands…

Street Fight Daily: Retail Brands Deploy AI, Google Teams with Fiat Chrysler on Connected Car Tech

Joseph Zappa

Street Fight Daily: Retail Brands Deploy AI, Google Teams with Fiat Chrysler on Connected Car Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 5 Brands Infusing Retail with Artificial Intelligence… Google Teams with Fiat Chrysler to Turn Android Into Top Platform for Connected Cars… Wendy’s Taps Spotify Branded Moments to Catch You When You’re Hungry…

Bringing Brands Into the Fold, inMarket Touts Its ‘Three-Sided’ Beacon Network

Stephen Statler

Bringing Brands Into the Fold, inMarket Touts Its ‘Three-Sided’ Beacon Network

inMarket’s strategic product is not the app, the value is created by their network. Their network links dozens of publishers’ apps to retailers that host inMarket beacons and, the third stakeholder in the network, the brands, whose products are being promoted. In this video, CEO Todd DiPaola talks about the importance of this network.

Street Fight Daily: Google to Penalize Intrusive Mobile Ads, Facebook Improves Slideshow Ads

Joseph Zappa

Street Fight Daily: Google to Penalize Intrusive Mobile Ads, Facebook Improves Slideshow Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Mobile Ads Grow More Crucial, Google Pledges to Crack Down on ‘Intrusive Interstitials’… Facebook Improves Its ‘Lightweight Video’ Slideshow Ads, Provides Support for Mobile Ad Creation… Most U.S. Publishers Rely on Both Ad Support, Subscriptions…

6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

Stephanie Miles

6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

More retailers are attempting to utilize the data breadcrumbs that shoppers leave behind when they use mobile devices in and around physical stores. Mobile shopping companion apps that add contextual intelligence layers — and target consumers in the moments when they’re most persuadable — are catching on among national retailers.