InJersey | Street Fight

Should Hyperlocals Incorporate Content From Local Merchants?

Patrick Kitano

Should Hyperlocals Incorporate Content From Local Merchants?

Today’s local merchant is learning to build a more contextual, social relationship with their customer base through social media, and it’s making the simple banner ad less effective. Simply put: business is integral to engaging the community because they have the commercial incentive to create content that builds their brand equity, directly or indirectly…

Hyperlocal Is Only as Good as Its Talent

Alex Salkever

Hyperlocal Is Only as Good as Its Talent

Ted Mann made a lot of smart points in his recent post on the lessons he learned from two years running InJersey, a network of 17 hyper-local blogs across the Garden State. There was one big, simple and very important takeaway: In a small town, having a single, passionate voice who is prolific and visible in the community can make the difference between flourishing and folding…

Hyperlocal Post-Mortem: Lessons Learned From InJersey

Ted Mann

Hyperlocal Post-Mortem: Lessons Learned From InJersey

When we made the decision this week to shutter InJersey.com — a network of hyperlocal sites across the garden state that I helped build, nurture, and raise like a child -—my biggest fear was that the effort would be branded a failure. In the age of Twitter, I was braced for the #epicfail hashtag. It came instead via Slate, in the form of a Jack Shafer missive…

Street Fight Daily: 07.01.11

David Hirschman

Street Fight Daily: 07.01.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

It is still not too late for Groupon to get back on track and succeed in China if they can implement the right strategies with focus and speed, writes Helen Wang. Someone has to change the game. (Forbes)…

Ever wonder what Groupon’s all-time, best-selling promotion was? Research conducted by data scientist Paul Butler reveals just that. (Huffington Post)…