Influencer Marketing | Street Fight

Macaroni Kid Leverages Local Influencers to Connect Brands to Consumers

Stephanie Miles

Macaroni Kid Leverages Local Influencers to Connect Brands to Consumers

“Our secret sauce is our ability to connect brands with consumers on a local level, via authentic local influencers,” says Macaroni Kid co-founder Eric Cohen. “Other media outlets can plug into an algorithm to target an audience. We have local moms telling other local moms the scoop as they hand out samples.”

Street Fight Daily: Square Embraces Sales and Moves Beyond SMBs, The Staying Power of Email

Joseph Zappa

Street Fight Daily: Square Embraces Sales and Moves Beyond SMBs, The Staying Power of Email

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As It Grows, Square Deploys Sales Force to Acquire SMB Customers & Bigger Brands… Selling to Multi-Location Brands: Building on Omnipresent Email… Microsoft Acquires AI Company to Make Cortana and Bots Sound More Human…