Influencer Marketing | Street Fight

Indi Tackles Inauthenticity in Influencer Marketing Space

Stephanie Miles

Indi Tackles Inauthenticity in Influencer Marketing Space

Consumers have grown weary of synchronized sponsored content flooding their Instagram feeds, and brands are being inundated by requests for freebies from self-proclaimed social media stars. That evolution in the influencer marketing space has created an opening that Indi CEO and founder Neel Grover believes his new platform can fill.

Macaroni Kid Leverages Local Influencers to Connect Brands to Consumers

Stephanie Miles

Macaroni Kid Leverages Local Influencers to Connect Brands to Consumers

“Our secret sauce is our ability to connect brands with consumers on a local level, via authentic local influencers,” says Macaroni Kid co-founder Eric Cohen. “Other media outlets can plug into an algorithm to target an audience. We have local moms telling other local moms the scoop as they hand out samples.”

Street Fight Daily: Square Embraces Sales and Moves Beyond SMBs, The Staying Power of Email

Joseph Zappa

Street Fight Daily: Square Embraces Sales and Moves Beyond SMBs, The Staying Power of Email

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As It Grows, Square Deploys Sales Force to Acquire SMB Customers & Bigger Brands… Selling to Multi-Location Brands: Building on Omnipresent Email… Microsoft Acquires AI Company to Make Cortana and Bots Sound More Human…