Indoor Atlas | Street Fight

News & Analysis

Study: 99% of Location-Based Apps to Implement Indoor Positioning Systems

September 21, 2016September 21, 2016 by Nicole Spector

Share this:

The survey by IndoorAtlas polled 301 marketing decision makers at mid- to large-size organizations in the healthcare, travel, transport, marketing, and retail sectors. 99% of the respondents said have implemented IPS or have plans to do so within the next two years.

News & Analysis

LBMA Podcast: Apple’s Location Warnings, Facebook’s Local Ads

October 17, 2014October 31, 2014 by Asif Khan

Share this:

On the show: Places from Moment.me; Towstop sends a towing lifeline; GPS signal as art; Square’s arrival prediction bet; In-mall WiFi advertising from Steps Away; and special guests are Wibe Wagemans and Roman Kikta of Indoor Atlas…

News & Analysis

Street Fight Daily: Baidu Bets on Local, Court Says Yelp Doesn’t Extort

September 3, 2014September 3, 2014 by The Editors

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Baidu Boosts Location-based Platform With New Services, $10M Investment (Reuters)… Yelp Escapes Extortion Lawsuit Unscathed, Except For Its Reputation (Engadget)… Airbnb Under Fire for ‘Secret’ Plan to Release Users’ information (New York Post)…

News & Analysis

Conference Notebook: Navigating a Future For Indoor Mapping

July 23, 2014July 23, 2014 by Steven Jacobs

Share this:

In a world overflowing with data, it’s ironic that the last bastion of opacity — the place about which businesses know the least — is also the place where we spend the majority of our money: the physical store…