Ikea | Street Fight

Street Fight Daily: In-House Programmatic Expands, Facebook Demotes Engagement-Baiting Posts

Joseph Zappa

Street Fight Daily: In-House Programmatic Expands, Facebook Demotes Engagement-Baiting Posts

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Transparency and Brand-Safety Concerns Drive Expansion of In-House Programmatic… Facebook Will Soon Demote Posts That Beg for Likes, Comments, and Shares… Refinery29 Lays Off Staff, Citing a ‘Correction in the Digital Media Space’…

LBMA Podcast: Denny’s, Ubimo, Ikea, GasBuddy

Asif Khan

LBMA Podcast: Denny’s, Ubimo, Ikea, GasBuddy

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ubimo, Verizon + Snapchat, Stratacache buys Walkbase, Ikea acquires TaskRabbit, CDecaux, American Airlines.

Street Fight Daily: Snap Seeks Startups as Advertisers, How AI Could Improve Attribution

Joseph Zappa

Street Fight Daily: Snap Seeks Startups as Advertisers, How AI Could Improve Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Incentivizes Startups, Especially Mobile-First Companies, to Advertise On It… How AI Could Change Attribution Tools… How Ikea Deploys AR to Improve Its Customer Experience…

LBMA Podcast: SideSwipe’s Gestures, TomTom Opens Up

Asif Khan

LBMA Podcast: SideSwipe’s Gestures, TomTom Opens Up

On the show: FritoLays hands out samples in bus shelters; Pinpoint offers location-based audio game; Geofeedia and Adnear raise; TomTom opens up; Chico’s embraces RFID; Loopd brings beacons to conferences. Plus, what happened to Hailo and why RFID in a world of beacons…