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Street Fight Daily: Amazon Gets Creative with Delivery, Dissecting Starbucks’ Mobile Success

The Editors

Street Fight Daily: Amazon Gets Creative with Delivery, Dissecting Starbucks’ Mobile Success

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Tested Package Delivery by Newspaper Trucks (Wall Street Journal)… Why Starbucks’ Order and Pay Is More Than Milk Froth (TechCrunch)… IAB: First Half 2015 Ad Revenues $27.5 Billion, Search Captures 50 Percent (Search Engine Land)…

Street Fight Daily: IAB Accepts Blame for Rise of Ad Blockers, Analyzing Yahoo Gemini

The Editors

Street Fight Daily: IAB Accepts Blame for Rise of Ad Blockers, Analyzing Yahoo Gemini

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The IAB Pivots on Ad Blocking and Issues a Mea Culpa: ‘We Messed Up’ (Adweek)… As Yahoo Gemini Ramps Up, How Well Is It Performing for Search Advertisers? (Search Engine Land)… First Data Slips in Trading Debut (Wall Street Journal)…

Street Fight Daily: Facebook Wants Your TV Ad Budget, Are Ad Blockers ‘Highway Robbers?’

The Editors

Street Fight Daily: Facebook Wants Your TV Ad Budget, Are Ad Blockers ‘Highway Robbers?’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Sheryl Sandberg Says Big Brands Should Spend Their TV Ad Budgets on Facebook (Adweek)… Ad Blocking Companies Are Like Highway Robbers, IAB Says (Wall Street Journal)… Instacart Hires Its First CFO (TechCrunch)…

Street Fight Daily: Search’s Mobile Problem, Square Eyes Back-Office

The Editors

Street Fight Daily: Search’s Mobile Problem, Square Eyes Back-Office

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… First Half Ad Revenue: Search Dominates PC Ads But Not Mobile (Search Engine Land)… Square Testing New Payroll Product as Ambition Grows (Recode)… Gannett Earnings Strong, But Publishing Revenues Continue A Steep Slide (Poynter)…

Street Fight Daily: Mobile Ad Revenue Hits $19B, Food Delivery Roll-Up

The Editors

Street Fight Daily: Mobile Ad Revenue Hits $19B, Food Delivery Roll-Up

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyIAB: Search And Display Fuel $19.3B In Worldwide Mobile Ad Revenue (AdExchanger)… Delivery Hero Joins The $1B Valuation Club As It Gobbles Rival (TechCrunch)… Yahoo Dusts Off E-Commerce Service to Juice Revenue (Wall Street Journal)…

Revenue Flowing Faster to New Marketing Channels, But Integration Is Key

Jeff Hasen

Revenue Flowing Faster to New Marketing Channels, But Integration Is Key

A recent advertising report from the IAB found that U.S. interactive advertising revenues hit an all-time high of $42.8 billion in 2013, with digital exceeding broadcast television advertising revenues ($40.1 billion) for the first time ever. But some brands who are succeeding at hyperlocal are integrating legacy channels rather than eliminating them…

5 Keys to Making Location Work for Mobile Marketing

Steven Jacobs

5 Keys to Making Location Work for Mobile Marketing

Smartphones generate billions of bits of location data every day, creating an unprecedented opportunity for marketers to understand and engage with local consumers at scale. In a Street Fight webinar Wednesday sponsored by YP, Patrick Dolan of the IAB joined David Petersen of Sense Networks and YP’s Luke Edson to discuss the trends that make location data a must for mobile marketing, and outline a handful of ways advertisers can use big data to unlock local relevance in their campaigns…

Street Fight Daily: Foursquare’s Real-Time Recs, First Data (Re)Launches POS

The Editors

Street Fight Daily: Foursquare’s Real-Time Recs, First Data (Re)Launches POS

A roundup of today’s big stories in hyperlocal content, commerce, and technologyWith Real-Time Recommendations, Foursquare Checks Into Google And Apple’s Turf (ReadWrite)… First Data Quietly Buys Payments Startup Clover; Launches Point Of Sale Platform For Merchants (TechCrunch)… Google Now Cards Invade The New Google Maps (SearchEngineLand)…

Study: Digital Ad Revenues Grow As Mobile Accelerates

Steven Jacobs

Study: Digital Ad Revenues Grow As Mobile Accelerates

Internet advertising revenues surged in the first half of 2013, reaching $20.1 billion on continued growth in the mobile sector, according to new study commissioned by the IAB, and conducted by PricewaterhouseCoopers. Mobile revenues, which include both smartphones and tablet media, more than doubled in Q1 and Q2, growing from $1.2 billion in 2012 to over $3 billion this year…

Bolstered By Bulls In North America, Global Mobile Ad Spend Jumps 82%

Steven Jacobs

Bolstered By Bulls In North America, Global Mobile Ad Spend Jumps 82%

A new report from the IAB finds that global mobile advertising revenue jumped 82% in 2012, growing from $4.84 billion in 2011 to nearly $9 billion last year as smartphone adoption ramps and blue-chip marketers shift budget to mobile media. The bullish numbers, which are in line with other estimates, were bolstered by exceptional growth in the North American market…

Why Location Is Key to Mobile Monetization

Anna Bager

Why Location Is Key to Mobile Monetization

As location becomes an ever bigger opportunity in mobile, a few questions are worth digging into further. One of those is how precise that location data is. Another important topic is the way success is measured in a local campaign aimed at driving offline actions, whether a call or an in-store visit…

Weather Channel SVP: Changing the Pitch on a Local-by-Local Basis

Noah Davis

Weather Channel SVP: Changing the Pitch on a Local-by-Local Basis

Eric Hadley, the Weather Channel’s senior vice president for partner solutions and ad trade marketing, recently spoke with Street Fight about the local-national tension in weather coverage and information, the secrets behind Weather Channel’s success on mobile, and his predictions for the coming year. He will be appearing as a speaker at Street Fight Summit in New York later this month as part of an IAB-led panel titled “Using Location to Monetize Mobile Inventory.”

Foursquare ‘Opens for Business’ as Questions Loom

Steven Jacobs

Foursquare ‘Opens for Business’ as Questions Loom

Capping off a summer-long push to lay the groundwork for Foursquare’s financial future, CEO Dennis Crowley pitched the service to brand marketers at an Advertising Week event on Monday. It’s a fitting conclusion to what has been a critical period of maturation and redefinition for the company, as it looks to transition from startup heartthrob to standalone business…

Street Fight Daily: Yelp to Bing Local, IAB Launches Mobile Tools

The Editors

Street Fight Daily: Yelp to Bing Local, IAB Launches Mobile Tools

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Yelp to Feature Reviews on Microsoft’s Bing Local Search Pages (Bloomberg Businessweek)…

IAB Launches Hub For Mobilizing Web Sites (MediaPost)…

Anyone Who Thinks Mobile Advertising Is Going to Be Huge Needs to See These Charts (Business Insider)…