Hyperpublic | Street Fight

What Groupon Gets in Hyperpublic: Targeting, Merchant Data

Noah Davis

What Groupon Gets in Hyperpublic: Targeting, Merchant Data

Not only will Hyperpublic help Groupon more accurately target deals to the right people at the right time — the company can also help provide value to the deal behemoth’s merchant partners, providing information about who is buying what at their store when. Groupon will now presumably be able to provide data to tout a deal’s effectiveness, and to point out ways to improve future offers…

Comparing the Pros and Cons of 5 Top Location APIs

Isa Jones

Comparing the Pros and Cons of 5 Top Location APIs

With the rise of location-based services and apps, the availability of geo-specific data has grown more important than ever. With the recent sale and shuttering of SimpleGeo, a start-up that was beginning to turn heads in the geo-data field, many are wondering where to go for the location data they need. Here are five major services offering similar types of location data feeds…

Hyperpublic: Structuring Place Data, Redefining Hyperlocal’s Scope

Michael Fives

Hyperpublic: Structuring Place Data, Redefining Hyperlocal’s Scope

What might we see spring forth from the ether when local data is properly structured? It’s easy to imagine various applications of search — i.e. “Show me all wine bars that serve croquettes.” Similarly, one can imagine that this type of data would be immensely valuable to advertisers who want to target, for example, everybody who drinks beer and is in walking distance of an establishment…

Street Fight Daily: 09.29.11

David Hirschman

Street Fight Daily: 09.29.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

In an effort to diversify revenue and maintain its rapid growth, Groupon is fast evolving its business model. Recently Groupon deals have gone mobile, real-time, and location aware. Now the company has launched “Groupon Goods,” an ecommerce product that marks the company’s most aggressive departure away from its core daily deal offers. (CNET)…

Daily deals service Signpost is growing its sales force at a rapid pace that could surpass competitors like Groupon and LivingSocial by the end of the year, according to the company’s CEO, Stuart Wall. Signpost employs local contractors, called Deal Scouts, to sign up local businesses for the service. (SocialBeat)…