hyperlocal networks | Street Fight

The Alternative Press: A Successful Hyperlocal in the Garden State

Tom Grubisich

The Alternative Press: A Successful Hyperlocal in the Garden State

The story of why InJersey went out has been told in so many conflicting ways it could be called “Garden State Rashomon.” I’d like to tell the story of another New Jersey hyperlocal, The Alternative Press, that is less maddening, and more optimistic. Would-be hyperlocal publishers and editors, give TAP founder and CEO Mike Shapiro five minutes of your time.

Hyperlocal Is Only as Good as Its Talent

Alex Salkever

Hyperlocal Is Only as Good as Its Talent

Ted Mann made a lot of smart points in his recent post on the lessons he learned from two years running InJersey, a network of 17 hyper-local blogs across the Garden State. There was one big, simple and very important takeaway: In a small town, having a single, passionate voice who is prolific and visible in the community can make the difference between flourishing and folding…

Memo From Patch EIC: More Articles = More UVs

David Hirschman

Memo From Patch EIC: More Articles = More UVs

In an email to regional editors last week obtained by Street Fight, Brian Farnham, the editor-in-chief of AOL’s Patch network of hyperlocal sites, suggested that the sites should increase unique visitors by upping post production, and touted an experiment at 14 Florida sites where increased posting resulted in more uniques. …

EIC Brian Farnham on Patch’s Local-National Dance With HuffPo

David Hirschman

EIC Brian Farnham on Patch’s Local-National Dance With HuffPo

AOL’s Patch was, handily, the brainchild of Tim Armstrong before he became the media giant’s CEO. In 800 local communities across the country, Patch is one of the bright spots in hyperlocal business models, with each “Patch” manned by a single editor and an ad sales person, and supported by a network of regional editors. But how will AOL’s acquisition of Huffington Post impact Patch? Well, just yesterday Arianna Huffington announced that she is planning to hire as many as 800 new full-time employees to beef up content on Patch’s network of sites and reduce the use of freelancers. Street Fight spoke recently with editor-in-chief Brian Farnham about Patch’s mission, the importance of pothole stories, how to help local businesses navigate online advertising, and the local-national strategy it’s developing with HuffPo.