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Hyperlocal Pioneer Howard Owens Sees New Mobile App as Key to Scaling Beyond His ‘Batavian’

Tom Grubisich

Hyperlocal Pioneer Howard Owens Sees New Mobile App as Key to Scaling Beyond His ‘Batavian’

Eight and a half years after launching his hyperlocal news site The Batavian, in upstate New York, Howard Owens is looking at growing his base company, Album Corp., beyond Batavia to multiple locations. His plan for expansion is driven by a homemade mobile app that he’s experimenting with for the site.

Hyperlocal Publishing: Who Stumbled, Who Was Nimble and What’s Next?

Tom Grubisich

Hyperlocal Publishing: Who Stumbled, Who Was Nimble and What’s Next?

The big story in hyperlocal publishing this year was the fall of corporate hyperlocal pureplays like Patch, and Everyblock — big bets that failed to reach sustainability. And so as we look to the New Year, a persistent question once again emerges for community news: when will publishers find a digital model that works?

Should Hyperlocal Publishers Accept Barter Deals?

Terry Heaton

Should Hyperlocal Publishers Accept Barter Deals?

Most of the better known hyperlocal sites we contacted told us they didn’t do trade or barter, and they didn’t want to talk about it on the record. In Dallas, hyperlocal pioneer Mike Orren said people don’t talk about it because they don’t want to attract the attention of auditors, or they don’t want competitors to know that they’ll do barter. He agreed, however, that trade is “absolutely viable” for independents…

Street Fight Daily: TaskRabbit Confirms Layoffs, Charting A Future for Local News

The Editors

Street Fight Daily: TaskRabbit Confirms Layoffs, Charting A Future for Local News

A roundup of today’s big stories in hyperlocal content, commerce, and technologyTaskRabbit Confirms Layoffs As It Realigns To Focus On Mobile And Enterprise (TechCrunch)… Charting a Locally Owned, For-Profit Future for Community News (Nieman Journalism Lab)… Why Investors Who Got Burned By Groupon Might Still Snap Up An IPO From RetailMeNot (Quartz)…

Howard Owens on What It Takes to Sustain a Hyperlocal News Site

Tom Grubisich

Howard Owens on What It Takes to Sustain a Hyperlocal News Site

“If there’s any clear message, it’s what I’ve been saying for the past four or five years: Starting and running a local news site is hard work,” says the Batavian editor and publisher. “You need a good model, a solid plan, the ability to work long hours and handle multiple disciplines and stick with it for years and years with no promise of ever striking it rich. If you can do that, you’re on the right track.”

Getting Local Online Ad Dollars to Flow Into Hyperlocal News

Tom Grubisich

Getting Local Online Ad Dollars to Flow Into Hyperlocal News

Hyperlocal news sites are turning up everywhere, but advertisers aren’t following them nearly as fast. “Advertisers don’t want to be around local news,” Gordon Borrell, CEO of Borrell Associates, told Street Fight. I went to several people building business models around hyperlocal news to find out how they are planning to turn the tables on Borrell’s assessment…

Street Fight Daily: Groupon Buys FeeFighters, Howard Owens on Paywalls

The Editors

Street Fight Daily: Groupon Buys FeeFighters, Howard Owens on Paywalls

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Acquires FeeFighters, the BillShrink for Business Services (TechCrunch)…

Paywalls Create Opportunities for Local News Entrepreneurs (howardowens.com)…

You Say ‘SoLoMo,’ I Say, ‘I Hate My Life’ (TechCrunch)…

Hyperlocals Diverge on How to Mine Rich Lode of Digital Ads

Tom Grubisich

Hyperlocals Diverge on How to Mine Rich Lode of Digital Ads

Even though digital advertising is estimated to grow 40% by 2015, according to Pew, the research center said few major sites were capturing any share of this new cornucopia. If that’s the story with bigger sites, what, I wondered, was happening among the more than 3,000 hyperlocal news sites, which, by my estimate, reach 25 million people — a big chunk of the consumer market that advertisers covet…

Owens, Tucker Spar Over Indies’ Profitability

David Hirschman

Owens, Tucker Spar Over Indies’ Profitability

Last week, The Batavian’s Howard Owens penned a post on his personal blog about why independent hyperlocal sites were better positioned to be profitable long-term than scaled hyperlocal networks. Main Street Connect’s Carll Tucker, who believes that he has come upon a scalable formula for hyperlocal profitability, responded to Owens’ post last week, setting off a lively debate in the posts’ comments section over whether indies or scaled networks really have the upper hand when it comes to profitability…