Why HouseCall Thinks Taxi Apps Are Just The Tip Of The Iceberg
Last year, four engineers from Qualcomm, who were responsible for the company’s location sensor product Gimbal, left the company to start HouseCall, a system that helps users find and book local providers who service home-related projects like plumbing or audio/visual installation. The company has built a similar marketplace model as Seamless in the food delivery sector, providing enterprise software for free to merchants and then selling leads generated by its consumer product…
Street Fight Daily: Apple Buys Hyperlocal Startups, Booze Brands Align With Taxi Apps
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Apple Acquired Mapping Firm BroadMap, Location-infused Evernote Competitor Catch (9to5 Mac)… Free Rides: Booze Brands Align With Transportation Apps (AdAge)… Foursquare’s New Money Means Facebook Isn’t Everything (Wired)…