Houlihan's | Street Fight

Restaurant Chain Looks For Location-Specific Trends in Online Reviews

Stephanie Miles

Restaurant Chain Looks For Location-Specific Trends in Online Reviews

Keeping up with customer reviews and social media chatter can be especially difficult for a national chain. As the director of digital marketing at Houlihan’s, a “polished casual” restaurant chain with 85 locations, Natalie Bass is responsible for making sure the company is being found online and communicating with customers through all the most popular digital channels…