HopStop | Street Fight

Street Fight Daily: HopStop Channels Waze, Should Groupon Buy Foursquare?

The Editors

Street Fight Daily: HopStop Channels Waze, Should Groupon Buy Foursquare?

A roundup of today’s big stories in hyperlocal content, commerce, and technology.HopStop Live Brings Real-Time Crowdsourced Transit Information to the iPhone (Verge)… Check In, Flame Out: How To Save Foursquare (TechCrunch)… Patent filing Suggests Apple is Working on ‘Street View’ mMapping Technology (Apple Insider)…

Openings & New Hires at Patch, Yelp, Supermedia, HopStop, Square & More

Kelly Benish

Openings & New Hires at Patch, Yelp, Supermedia, HopStop, Square & More

Executives moving on up and over lately in sales, product, marketing, business development and more. Plus, who’s hiring? Yext, Yelp, Yodle, Restaurant.com, LivingSocial, DealHeaven, Apple and HopStop. Hyperlocal is expanding fast, and these openings are just one indication. Listings include links on where to apply. Get started now!

iPhone 5: What Passbook and Maps Could Mean for Hyperlocal

Steven Jacobs

iPhone 5: What Passbook and Maps Could Mean for Hyperlocal

Apple is set to announce the iPhone 5 during a press event in San Francisco later today, and with it, a set of features that could deeply impact the hyperlocal ecosystem. Maps and Passbook have the potential to become core, high-growth platforms within the hyperlocal industry, and the deeper integration of Siri could move the needle in local search…

Does the ‘Arms Race’ Over Mapping Tech Benefit the Local Consumer?

Steven Jacobs

Does the ‘Arms Race’ Over Mapping Tech Benefit the Local Consumer?

As the consumer’s relationship with local information has shifted from search to discovery, so has their relationship with maps. The question for Google and Apple is whether 3D mapping is an innovation built to sustain, or disrupt, the search-based local web that Google envisioned when it launched Maps in 2005…

HopStop Launches Self-Serve Local Ad Play

Steven Jacobs

HopStop Launches Self-Serve Local Ad Play

Hopstop, the navigation service that pioneered point-to-point transit directions six years ago, has launched an advertising product aimed at local marketers. The self-serve platform allows local merchants to target HopStop users who search for directions to or from their neighborhood with a short call-to-action ad…

Street Fight Daily: 10.17.11

David Hirschman

Street Fight Daily: 10.17.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Huffington Post’s purchase of Localocracy is further evidence of the “neighbor connect” online space heating up. At least two dozen significant startupshave popped up in the past year focused on facilitating conversation among people who live near each other. Some, like Localocracy, aim at niches (local ballot issues and related), while others intend to promote a general sense of community. (MediaShift)…

HopStop, the online service that provides door-to-door subway and bus directions for major cities in the U.S. and abroad, has kicked off “HopStop AdLocal,” a new program that offers businesses up to 12,500 free advertising impressions over a 30-day period, a value of $250, the company says. (Entrepreneur)…

Street Fight Daily: 08.12.11

David Hirschman

Street Fight Daily: 08.12.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

An upcoming promotion with RedBox deal seems to go against Foursquare’s whole raison d’être — which is all about getting users out and about. But the new users that result will become increasingly valuable, particularly as Foursquare focuses not just on letting users share where they are now, but to suggest where they should be going. (GigaOm)…

Should investors run screaming from Groupon? Is it an overrated, hyped-up scam? Are we in the middle of another tech bubble? Well, Groupon does seem rather prone to hyperbole, perhaps because its business has proved so worthy of it in its mere months of existence. (Slate)…

Street Fight Daily: 08.11.11

David Hirschman

Street Fight Daily: 08.11.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon is spending considerable money to acquire subscribers, but those subscribers are buying less Groupons. Groupon is also spending considerable money to acquire merchants but are making less revenue per merchant. That’s not good. (Yipit Blog)…

According to a new survey, it’s not location-relevant advertising that is most valued by mobile consumers; it’s mobile ads that are personalized to a users’ tastes. (Paid Content)…

HopStop Revamps, Adds Features and New Cities

Gretchen McNeely

HopStop Revamps, Adds Features and New Cities

HopStop, which was created in 2005 as a point-to-point transit routing website, has given itself a few facelifts over the years as it tries to stay unique and relevant in its increasingly crowded niche. The company announced another one yesterday, partnering up with big names like Yelp!, Hertz, Limos.com and Zvents, to become a “general lifestyle app.”