holiday season | Street Fight

This Holiday Season, Brands Need to Pay Special Attention to Data Details

Sponsor

This Holiday Season, Brands Need to Pay Special Attention to Data Details

Many brands are already breaking out holiday decorations, hoping to attract the efficient crowds this early in the season. But glittery ornaments and fake snow only goes so far: 30% of local search users have cited “inaccurate” information as the issue they most frequently experience, and Google’s “near me” searches have increased 34-fold since 2011. Once the Brandify 360° Network completes initial listing corrections, the solution provides additional insights and value, such as pinpointing where online traffic originates from for specific listings and automating details to save time and energy for management.

Get Ready: Holiday Returns Season Set to Begin

Noah Elkin

Get Ready: Holiday Returns Season Set to Begin

During the holiday season, we focus so much attention on when people buy, how much they spend, and whether it got there on time that we tend to overlook what happens once gifts are purchased. An equal test for retailers — both online and brick-and-click — will be making returns as easy as the purchase itself.