H&M | Street Fight

Swedish Location Management Company PinMeTo Secures H&M Investment

Stephanie Miles

Swedish Location Management Company PinMeTo Secures H&M Investment

Local presence management vendor PinMeTo is celebrating an investment from the retail giant in a tactical round the company sees as a stepping stone to further expansion. “Our goal is and has been to expand globally in 2018,” says COO Andre Tiwari, “and H&M brings invaluable knowledge and support for that goal.”

Street Fight Daily: LivingSocial and ‘Unicorpses,’ Airbnb Raises $100 Million

The Editors

Street Fight Daily: LivingSocial and ‘Unicorpses,’ Airbnb Raises $100 Million

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… LivingSocial Offers a Cautionary Tale to Today’s Unicorns (New York Times)… Airbnb Raises $100 Million Only Months After Last Funding Round (Fortune)… Detour App Shows the Promises and Challenges of GeoLocation Travel Tech (Skift)…

Bringing Augmented Reality Marketing to Every Business

Asif Khan

Bringing Augmented Reality Marketing to Every Business

For years, marketing and advertising agencies have strained themselves trying to isolate the most effective, meaningful and lasting image to sell their product. Now, brands are able to visually and audibly foster experiences which consumers can be a part of. Augmented reality is still in infancy, and it seems that there are no limitations to the communication potential it embodies…