Hardee's | Street Fight

Case Study: CKE’s Own Check-In App Lends Accountability and Control

Stephanie Miles

Case Study: CKE’s Own Check-In App Lends Accountability and Control

How does a restaurant group with 3,000 locations spread across 43 states manage a robust location-based rewards program without sacrificing functionality or flexibility? For Brad Rosenberg, manager of digital strategy and marketing for CKE Restaurants — which owns the Carl’s Jr. and Hardee’s fast-food chains — the answer was to build a mobile app that could work across multiple point-of-sale systems and still provide the accountability that individual franchise owners require…