Halston Media | Street Fight

Franchises Make Scale Profitable for TAPinto.net’s Two-State Network

Tom Grubisich

Franchises Make Scale Profitable for TAPinto.net’s Two-State Network

TAPinto.net has taken its New Jersey-centered franchise model for community news to adjacent and competitive Westchester and Putnam Counties in New York State’s heavily suburban Lower Hudson Valley. In this Q&A, founder and CEO Mike Shapiro explains how he’s been able to scale his seven-year-old community network through franchising, and do it largely through self-financing.