Gwen Morrison | Street Fight

#SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

Noah Elkin

#SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

Implementing technology in retail environments as means of “saving” brick-and-mortar stores has been a consistent theme in recent years. But consumers have sent a clear message that the connected store can’t be about technology for technology’s sake. Smartphones’ increasingly central role in the shopping process, from research to purchase, makes them the logical link between connected shoppers and connected stores.

WPP’s Morrison: Why the Tide Is Turning for Brick-and-Mortar Retail

Steven Jacobs

WPP’s Morrison: Why the Tide Is Turning for Brick-and-Mortar Retail

Gwen Morrison heads up the WPP’s global retail practice, The Store, and works with some of the world’s largest retailers on daily basis to help facilitate the transition to a more connected and empowered local consumer. Street Fight recently caught up with Morrison to talk about the transformation of offline retail, what big retailers are investing in today, and the impact of mobile in emerging markets…