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GTCR Acquires Majority Stake in Simpli.fi

Joseph Zappa

GTCR Acquires Majority Stake in Simpli.fi

GTCR, a Chicago-based private equity firm, has acquired a majority stake in Simpli.fi, a programmatic advertising platform that helps brands master local marketing at scale. The Simpli.fi management team, headed up by co-founders Frost Prioleau and Paul Harrison, will remain in charge of the company’s operations.