groupme | Street Fight

Street Fight Daily: 08.23.11

David Hirschman

Street Fight Daily: 08.23.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Placecast’s ShopAlerts service, which delivers retailer and merchant offers and discounts to consumers via their mobile phones, has announced its integration with mobile smartphone apps. (TechCrunch)…

With millions of Americans carrying GPS-enabled smartphones around all day, mobile marketers dream of using their locations to serve them targeted ads. But recent studies show that consumers and advertisers aren’t yet ready for location-based advertising to take over our touchscreens. (Poynter)…

GroupMe Launches ‘Joinable’ Groups (Pssst, groupflier Already Has Them!)

Rick Robinson

GroupMe Launches ‘Joinable’ Groups (Pssst, groupflier Already Has Them!)

We’ve been over this before: while at AOL in the ’90s I failed to get approval for something I dubbed “Broadcast IM” — the ability to send instant messages via IM (AIM) to more than one person simultaneously, with each user’s response seen by everyone. Kinda like a listserv. Kinda like, yeah, Twitter.

Anyway, a few years later along came the wonderful (for its time) Upoc — group mobile texting and voice messaging. Then the tech bubble and subsequent mobile innovation collapse and general malaise among Americans regarding their use of cellphones beyond blabbing. I feared data on cellphones would become “soccer” – popular everywhere else in the world but too difficult with T9 for lazy Americans. Tick Tock… Hello iPhone. At last things began to really change, as we all now know…