Graph Search | Street Fight

Street Fight Daily: Google Kills Offers, Foursquare Reveals Revenues

The Editors

Street Fight Daily: Google Kills Offers, Foursquare Reveals Revenues

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGoogle Shuts Down Self Serve Offers Product (Blumenthals)… Foursquare CEO Dennis Crowley, Rebuffing Sale Offers, Says Revenues Grew 500% in Q1 2014, 600% In 2013 (TechCrunch)… Short-term Profit Taking vs. Long-term Value Creation: The Future of PayPal (LinkedIn)…

Street Fight Daily: Yelp Open to Graph Search, Foursquare’s Flaw

The Editors

Street Fight Daily: Yelp Open to Graph Search, Foursquare’s Flaw

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Yelp Open to Partnering With Facebook’s Rival Offering (Reuters)… Foursquare Is Generating Too Much Useless Noise (AdAge)… Nesta Research: Public Interest High, Advertiser Interest Low for Hyperlocal Media (London School of Economics)…

The Local Marketer’s Guide to Facebook

Tara Thomas

The Local Marketer’s Guide to Facebook

What steps should local marketers take to maximize the value of their Facebook presence? First, marketers should claim location pages and optimize their presence for Graph Search. Second devise a complementary content strategy for corporate brand pages. Local marketers should also consider using Facebook ads to supplement organic pages content…

What Reviews Sites Need to Do to Prepare for Facebook’s Graph Search

Ali Alami

What Reviews Sites Need to Do to Prepare for Facebook’s Graph Search

It’s well known that reviews, ratings, and recommendations are a major factor in driving consumer decisions. Sourcing friends or people you know to provide advice holds even more weight when it comes to personalization and has an added benefit of trust. This is what makes the concept of Facebook’s new Graph Search so powerful…

What SMBs Need to Know About Facebook’s News Feed Redesign

Chris Marentis

What SMBs Need to Know About Facebook’s News Feed Redesign

In the hopes of creating a better user experience (and ultimately more monetization opportunities), Facebook recently overhauled the design and functionality of its news feed — aiming to become the “personalized newspaper” of the digital age. The redesigned layout will include bigger photos, maps and news articles and users can now sort through feeds based on interests — so SMBs currently managing a page should definitely adjust the way they approach their Facebook marketing and creative strategy…

Mom-and-Pops That Don’t Invest in Social Will Miss Out

David Kreitzer

Mom-and-Pops That Don’t Invest in Social Will Miss Out

According to an article by Julie Brooks published last week on Street Fight, demand for social media management among small business owners has “dropped off a cliff.” But social media is about taking word-of-mouth online, and now that the prominent social media websites are making it easier than ever to capitalize on these moments, local businesses have everything to gain…

PODCAST: This Week in Location-Based Marketing — Locationary

Asif Khan

PODCAST: This Week in Location-Based Marketing — Locationary

In this week’s episode, hosts Rob Woodbridge and Asif Khan bring you stories on Listia and FrontFlip; a deep dive into what Facebook Graph Search means to location; and Rob’s latest obsession app called Moves. Plus special guest Grant Ritchie, founder and CEO of Locationary, and our resource of the week from Forrester…

What Multilocation Brands Need to Do to Prepare for Facebook’s Graph Search

Rob Reed

What Multilocation Brands Need to Do to Prepare for Facebook’s Graph Search

National brands have invested nearly all their Facebook resources in building and supporting brand pages for the purpose of publishing content and managing customer relationships at the corporate level. But these brands don’t do business at the corporate level.They do business at the local level through large, brick-and-mortar networks. When it comes to Graph Search, these physical locations and their corresponding local Facebook pages are what really matter…

Street Fight Daily: Group Commerce Layoffs, Mayer Talks Location

Steven Jacobs

Street Fight Daily: Group Commerce Layoffs, Mayer Talks Location

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Group Commerce Has Laid Off 28% Of Its Staff (Business Insider)… Is Foursquare on Marissa Mayer’s Silicon Alley Shopping List? (BetaBeat)… Keith Rabois Talks About Sexual Harassment Claim, Becoming a “Distraction” at Square and What’s Next (AllThingsD)…