gps | Street Fight

LBMA Podcast: Apple Buys Mapsense, Wycombe Wanderers Outfits Players with GPS Trackers, Zonetail Raises $2.3 Million

Asif Khan

LBMA Podcast: Apple Buys Mapsense, Wycombe Wanderers Outfits Players with GPS Trackers, Zonetail Raises $2.3 Million

On the show: Apple buys Mapsense; Wycombe Wanderers outfits players with GPS trackers; Pokemon GO brings game to the physical world; Zonetail raises $2.3M; Where2GetIt becomes Brandify. Plus, news from Under Armour, Sports Authority, and MapMyFitness; Socialgist and Foursquare; and AdMobilize and Verizon.

Street Fight Daily: Mobile Wallets Can Guide Search’s ‘Next Moment,’ BuzzFeed Wants to Go Local

The Editors

Street Fight Daily: Mobile Wallets Can Guide Search’s ‘Next Moment,’ BuzzFeed Wants to Go Local

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Wallets, GPS and Beacons: How to Dominate the ‘Next Moment’ of Local Search (Search Engine Land)… BuzzFeed Is Planning to Enter the Local News Game in the U.K. (Nieman Lab)… Grubhub, DoorDash, and Caviar Hit with Worker-Misclassification Complaints (San Francisco Business Times)…

Shining a Light: ByteLight Goes After ‘Holy Grail’ of Indoor LBS

Rick Robinson

Shining a Light: ByteLight Goes After ‘Holy Grail’ of Indoor LBS

Forget about the “last mile,” this Cambridge, Mass.-based company plans to close the last meter, with light-based technology to target shoppers within a a few feet. Street Fight sat down with CEO Aaron Ganick after the dust had settled on their recent funding announcement to find out whether his product could change hyperlocal commerce — or if it was just technology searching for a problem…