Gordon Borrell | Street Fight

Street Fight Daily: Samsung Buys Apple Pay Competitor, Google’s New Food Site

The Editors

Street Fight Daily: Samsung Buys Apple Pay Competitor, Google’s New Food Site

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySamsung Just Bought a Company to Help It Compete With Apple Pay (Time)… Google May Have Foodie Social Site Named ‘Tablescape’ In The Works (Slash Gear)… Uber Is Launching A Food Delivery Service In Spain (Business Insider)…

Street Fight Daily: Patch Hits Profitability, GrubHub Enters Delivery Wars

The Editors

Street Fight Daily: Patch Hits Profitability, GrubHub Enters Delivery Wars

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyHas Patch Finally Cracked The Code On Hyperlocal? (Digiday)… Grubhub Has Made Its Biggest Move Since the Seamless Merger (Street Fight)… CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth? (Street Fight)…

Are Digital Agencies a Bad Idea for Media?

Gordon Borrell

Are Digital Agencies a Bad Idea for Media?

I’ve gotten a number of calls and emails lately that leave me wondering whether local media’s rush to create freestanding digital agencies is a lemming jump. With big companies like LIN Media, Gannett, Yellow Media, GateHouse, The Dallas Morning News and dozens of others entering the space, it couldn’t possibly be a bad idea. Or could it?

Street Fight Daily: Startups Put Feet On The Street, The End of Local Advertising

The Editors

Street Fight Daily: Startups Put Feet On The Street, The End of Local Advertising

A roundup of today’s big stories in hyperlocal content, commerce, and technologyDigital Start-Ups Face Unexpected Gauntlet of Door-to-Door Sales (Medium)… Why Advertising Dollars Are Shifting to Online Promotions (Second Street Lab)… Urban Airship’s Wallet Studio Helps Firms Create and Manage Apple Passbook and Google Wallet Cards(TheNextWeb)…

Why Mobile Ads Are ‘A Little Scary’ (And Potentially So Valuable)

Terry Heaton

Why Mobile Ads Are ‘A Little Scary’ (And Potentially So Valuable)

Mobile isn’t a mass marketing vehicle; it’s my one-to-one, highly intimate connection with the Web. It’s a personal device, and its connection to me is private (or not), powerful, and controllable entirely by me. It is, in fact, a portable, electronic version of me, and I will not permit interruptions in the name of commerce for long…

It’s 2004 All Over Again: Mobile Spending to Double in 2013

Terry Heaton

It’s 2004 All Over Again: Mobile Spending to Double in 2013

According to a Borrell Associates client memo made available to Street Fight, local mobile advertising will increase 100% this year. That’s right; double. In some markets that number may translate into tens of thousands of dollars; in the largest, it’s $100 million or more. Gordon Borrell told us that what’s happening with advertising at the local level is “nothing short of phenomenal.”

Why Local Media Companies Must Practice ‘Self-Cannibalism’

Terry Heaton

Why Local Media Companies Must Practice ‘Self-Cannibalism’

Instead of protecting our products, we should look instead to protecting our customers, their experiences, and our relationships with them. Never begin a discussion about the future with a focus on our products or services. What does the customer want and need, even if our existing products are not a part of the answer? The world is changing and it begins with empowered consumers…

Conference Notebook: Rethinking the Local ‘User Experience’

Steven Jacobs

Conference Notebook: Rethinking the Local ‘User Experience’

After four years of slowed growth, local advertising spend has finally rebounded to pre-2008 levels with digital revenues up 31% in 2012. Speaking at the Local Online Advertising Conference in New York Monday, Gordon Borrell, CEO of Borrell Associates, said that local online marketing spend will reach $24.5 billion by 2016, driven largely by growth in non-advertising marketing services…

Prognosis Positive for Small-Town Newspapers?

Alex Salkever

Prognosis Positive for Small-Town Newspapers?

We all know that small papers have suffered far less than major metros in the advertising bloodbath. And talk to anyone in a small town and these papers continue to have tremendous relevance. Small papers have mostly slashed extras costs, if they ever grew bloated in the first place. And today, more than ever before, the tools for easily putting a small-town paper on the Internet have become incredibly simple…

Block-by-Blockers Respond to Borrell’s Revenue Prescription

Tom Grubisich

Block-by-Blockers Respond to Borrell’s Revenue Prescription

“People are beginning to figure out that the display advertising model is a bad carryover from mass media,” says Gordon Borrell. “What does that mean for the future of hyperlocal websites? I think there’s value in them, but I honestly don’t think there’s enough value to sustain the business model in any single market beyond being a very small niche.”

Local Spend on Social Media to Increase Seven-Fold by 2016

Steven Jacobs

Local Spend on Social Media to Increase Seven-Fold by 2016

A new report from Borrell Associates indicates that local merchant spending — not simply presence — on social media will explode over the next four years. Total local online social spend is estimated to grow from $1.1 billion in 2011 to $7.8 billion in 2016, with the local’s share of the total spend doubling from 12 percent to 24 percent over the same period…

Street Fight Daily: 11.08.11

David Hirschman

Street Fight Daily: 11.08.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Daily-Deal Sites Face Problems Ahead, Report Says (Wall Street Journal)
Forrester Research e-commerce analyst Sucharita Mulpuru says in report that the deal sites face challenges that threaten to slow down, if not end their businesses…

Starbucks Taps China’s Foursquare for Holiday Check-in Campaign (Ad Age)
While Foursquare slowly experiments with near-field communication technologies here in the U.S., one of its Chinese lookalikes is rolling out a massive NFC-powered campaign in Eastern China…

Borrell: 20% of Local Marketing Budgets Planned for Mobile

Gretchen McNeely

Borrell: 20% of Local Marketing Budgets Planned for Mobile

Borrell Associates, which specializes in research covering local and online advertising, ha issued a report this week called “Main Street Goes Mobile” that examines the role that mobile media is projected to play in local business marketing over the next five years. Pointing to a business and consumer environment ready to embrace mobile advertising, Borrell cites statistics indicating that a full third of website readership already accesses information via mobile devices…

Street Fight Daily: 03.31.11

David Hirschman

Street Fight Daily: 03.31.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
According to a new study by Borrell Associates, the portion of the local online advertising market held by internet “pureplays” (as opposed to outlets affiliated with other media) is no longer expanding. For the third year in-a-row, the share of revenue going to pureplays has stayed the same. (PoMo Blog)…

Gordon Borrell on what is driving local advertising growth, why newspapers will fall behind the internet, and why Groupon is such a success. (Media Life)…

As everyone from the largest of media companies to independent local hyperlocal news sites seek to capitalize on the $30B local advertising market, which hyperlocal business models are succeeding and why? How will hyperlocal news change the world of journalism? (ScribeMedia)…