CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth?

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Yelp posted its first-ever annual profit Thursday, but sluggish user growth sent shares of the reviews company tumbling in after-hours trading. As much as Yelp may want to rid itself of its dependency on Google, the search giant has provided a critical platform for it to grow its user base…

Marketers Know Even More About Offline Behavior Than You Think

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An explosion of cloud-connected devices is spawning a new dataset of offline behaviors — what we called local data — that could help local marketers, sellers and economies better compete with the ecommerce industry…

How Mobile Has Reshaped Google’s Product Strategy For SMBs

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James Croom, the head of marketing for Google My Business, spoke with Street Fight recently about why he believes small business adoption of the web has been slower than expected, and what he’s learned about building products for merchants..

Street Fight Daily: Google Plans Uber Competitor, Layoffs at eBay and PayPal

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology Google Is Developing Its Own Uber Competitor (Bloomberg)… Big Layoffs Begin at eBay and PayPal (Recode)… Analyst Gordon Borrell Sees Local Digital Ads Soaring In 2015, But Not For Newspapers (Poynter)…

Zomato Lays Groundwork for a Stateside Push — With Yelp in the Crosshairs

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Last week, Zomato bought UrbanSpoon in a move that thrust the Indian restaurants-only reviews company into the North American spotlight. We caught up with Deepinder Goyal, the company’s chief executive, to talk about why he thinks food search is shifting to discovery…

Big Possibilities for Brands With New Facebook Targeting Tool

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In October, Facebook launched a long awaited feature for many small business marketers: the ability to reach people nearby. Now big brands are finding ways to to leverage the new Facebook Local Awareness ads — and do so at scale…

Street Fight Daily: Uber Paves Way to IPO, GM Sells Ads In Cars

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyUber Closes $1.6 Billion in Financing (New York Times)… GM Is Beaming Advertisements Into Your Car (Fast Company)… Sensory Marketing Is the Next Frontier in Mobile Advertising (AdAge)…

Street Fight Daily: Amazon Folds Mobile Wallet, Yahoo’s Search Bump

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Amazon To Fold Its Mobile Wallet App Beta On Wednesday (CNet)… Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New ComScore Data (Search Engine Land)… NYC City Council Showdown on Airbnb Rentals on the Agenda (Skift)…

Street Fight Daily: Google Eyes Softcard, Lyft Seeks Mega-Funding

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGoogle Is In Talks With Mobile Payments Company Softcard (TechCrunch)… Lyft Seeking New Mega-Funding to Battle Uber (Recode)… Are Facebook And Yelp Losing The Support Of Small Businesses? (Pando)…

Openings and New Hires at UberMedia, Yext, Google and Dex Media

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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Groupon, MenuPages, Square, Skyhook Wireless, and more…

Street Fight Daily: Bud Light On-Demand, Google Adds Events

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyAB InBev Launches App For One-hour Home Delivery Of Beer (MarketWatch)… Google Makes It Easier To Buy Tickets For Live Events, Straight From Search Results And Maps (The Next Web)… With The Booking Now App, Booking.com (aka Goliath) Just Arrived To The Last-Minute Hotel Game (Pando)…

Hyperlocal Execs’ 2015 Predictions (Part One): Moz, Foursquare, Placed

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As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We’ll be running their responses in two installments, today and tomorrow…

The Year in Local Search: A Timeline of the Top Stories of 2014

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The holiday season is a time to contemplate the year gone by, so we’ve rounded up some of the top news stories in local search over the past 12 months. It was a year marked by Foursquare’s rebranding, Google’s new SMB interface, and upgrades from the likes of Apple, Yelp, Yahoo, YP, MapQuest, and Bing…

Street Fight Daily: Starbucks Drops Square, Uber to Patent Surge Pricing

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…starbucks_square-2Starbucks Drops Square App as Mobile-Payments Battle Intensifies (WSJ)… Uber Moves to Patent the Surge Pricing Its Customers Hate (Skift)… Google Gains Ground on Amazon With Same-Day Deliveries During Holiday (AdAge)

LBMA Podcast: Maps on Clothes, Smart Screens

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On the show: TGI Fridays’ drone attack; Health Insurance benefits with Misfit; search as signal by Mindshare and Google; Monochrome; pop-up Libraries; smart screens by Photon and Panasonic; eBay Australia’s 24-hour Christmas Windows…

Street Fight Daily: Google Measures “Store Visits,” Square Resurrects Wallet

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google’s Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic (AdWeek)… Square Is Resurrecting Wallet, Its Pay-By-Name Mobile App, And Giving It Away (ReadWrite)… Can Wal-Mart Clerks Ship as Fast as Amazon Robots? (Wall Street Journal)…

Street Fight Daily: Samsung’s Apple Pay Competitor, Foursquare Partners With Twitter

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Samsung in Talks to Launch Apple Pay Competitor (Recode)… Twitter And Foursquare Are Partnering To Improve Location In Tweets (Business Insider)… Next for Yext? Digital Presence Service Buys Dutch Startup InnerBalloons (Recode)…

LBMA Podcast: Snapchat’s Geofilters, Vistar Media CEO

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On the show: Barclay’s Bank enlists beacons to help customers with disabilities; Girl Scouts launch their cookie-finder app; Proxama + Exterion bring beacons to the bus; Location Guard for FireFox;Target + Google’s Art Copy & code program…

Getting Down to the Basics of Local Search Marketing

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Small businesses can sometimes find out at their peril just how important it is to take control of how they are represented online. As professionals, we want to make sure businesses understand that our expertise has value, but not at the expense of scaring or confusing them. Instead we would do well to promote the idea that local search is accessible to all…

At Pinterest, a New Pitch to Small Businesses

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Pinterest has managed to carve out a solid domain in a jam-packed social media landscape. Now, it’s time to build a business — and the local market is poised to play a big role, said Joel Meek, the head of the company’s small business efforts, during a BIA/Kelsey event in San Francisco on Thursday…