Google Survey | Street Fight

Survey ‘Paywalls’ May Not Be as Good as They Sound for Local Media

Matt Sokoloff

Survey ‘Paywalls’ May Not Be as Good as They Sound for Local Media

While surveys may be a good source of revenue, it’s not a long-term solution for local news sites:There is an inherent supply-and-demand issue — not very different from the one that arises with online display ads. As more and more publishers adopt Google Consumer Surveys, Google can begin dropping its publisher payout because it has enough supply…