Google Offers | Street Fight

Street Fight Daily: Google Kills Offers, Foursquare Reveals Revenues

The Editors

Street Fight Daily: Google Kills Offers, Foursquare Reveals Revenues

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGoogle Shuts Down Self Serve Offers Product (Blumenthals)… Foursquare CEO Dennis Crowley, Rebuffing Sale Offers, Says Revenues Grew 500% in Q1 2014, 600% In 2013 (TechCrunch)… Short-term Profit Taking vs. Long-term Value Creation: The Future of PayPal (LinkedIn)…

Street Fight Daily: Google Offers Head to Google+, GrubHub and Seamless Merger Rumors

Steven Jacobs

Street Fight Daily: Google Offers Head to Google+, GrubHub and Seamless Merger Rumors

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Offers Heading to Google+ (PCMag)… Grubless? Online Takeout Giants GrubHub And Seamless In Talks To Merge (TechCrunch)… LivingSocial Relying on Events to Make Up for Weaker Daily Deals Business (Washington Post)…

Street Fight Daily: Patch To Profit in 2014, Google Expands Promotions

The Editors

Street Fight Daily: Patch To Profit in 2014, Google Expands Promotions

A roundup of today’s big stories in hyperlocal content, commerce, and technology.AOL’s Patch ‘in Line to Make a Profit’ (The Guardian)… Google Launches Promotions On Google Shopping, Enables Distribution To Google Offers & Maps On Android, Too (TechCrunch)… The Future Of Location-Based Marketing Isn’t Foursquare (Marketing Land)…

Street Fight Daily: DMN’s Marketing Venture, Google Offers Exec Exits

The Editors

Street Fight Daily: DMN’s Marketing Venture, Google Offers Exec Exits

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Dallas Morning News Partners With Slingshot to Create Speakeasy Marketing Service (Dallas Morning News)… Google Offers Exec Eric Rosenblum Leaves for Mobile Ad Start-Up (All Things D)… Groupon Journeys Offshore for Customer Service (Wired)…

Street Fight Daily: Square Loyalty, LocalResponse Nears Profit

The Editors

Street Fight Daily: Square Loyalty, LocalResponse Nears Profit

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Square Gets Into the Loyalty Game with Digital Punch Cards (GigaOm)…

LocalResponse: Our Ad Network Has 7 Billion Impressions Per Month And Is Almost Profitable (TechCrunch)…

On The Heels Of Its Funding, Yext Gets A New Interface And Review Monitoring (TechCrunch)…

#SFSW12: Google’s Mangtani Says Quality Drives Redemptions

Stephanie Miles

#SFSW12: Google’s Mangtani Says Quality Drives Redemptions

One way that product chief Nitin Mangtani and his team at Google have begun to streamline the merchant acquisition process is by introducing Google Offers Marketplace, which allows companies in the deal space to partner with Google for offer distribution. “We can work together to compliment each other’s skills,” explained Mangtani…

Street Fight Daily: Google Offers Goes for Loyalty, Groupon Hiring Engineers

David Hirschman

Street Fight Daily: Google Offers Goes for Loyalty, Groupon Hiring Engineers

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Google Closing the Loop With New ‘Offer Rewards’ Program (Marketing Land)…

Groupon Is Hiring an Army of Engineers in Silicon Valley (Business Insider)…

Behind the Slowdown in Local Advertising (Media Life)…

Street Fight Daily: 10.28.11

David Hirschman

Street Fight Daily: 10.28.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Google is collaborating with discount luxury network Gilt City as it looks to expand its Google Offers deals service. The partnership comes as the search giant has been adding a number of new coupon features and retailers to its mobile payments product, Google Wallet. (PaidContent)…

The Guardian is testing a new hyperlocal service called “n0tice,” which is an attempt to create a publishing platform based on location — and it uses the metaphor of a community noticeboard to get there. (GigaOm)…

Street Fight Daily: 09.23.11

David Hirschman

Street Fight Daily: 09.23.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Google Offers didn’t do particularly well in August – but the daily deal product radically improved in September. Through just the first three weeks of the month, Google has already surpassed last month’s total revenue of $265k and is on track to more than double this figure by month’s end. (Yipit Blog)…

A source says that AOL is using “smoke and mirrors” trying to get 10 Patch sites profitable by the end of the year. It all has to do with some clever accounting, pushing a bigger chunk of ad dollars from regional campaigns into the target towns at the expense of the rest. (Business Insider)…

Street Fight Daily: 09.19.11

David Hirschman

Street Fight Daily: 09.19.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…

The online business of serving up daily deals has attracted millions of dollars in venture capital and spurred dozens of clones of market leaders Groupon Inc. and LivingSocial Inc. Now the industry is starting to shake out. (Wall Street Journal)…

“The national and regional coverage of Hurricane Irene was fine before the storm actually passed through my suburban New Jersey town. But then, what I wanted — and needed — to know came from my local AOL Patch site,” writes Harry Jessell. “The lesson here for broadcasters dabbling in hyperlocal websites or mobile apps is that you can’t do it on the cheap.” (TVNewsCheck)…

Case Study: The Benefit of Being First

Stephanie Miles

Case Study: The Benefit of Being First

Amsterdam Falafelshop in the Adams Morgan neighborhood of Washington, D.C., has been first with a handful of deals companies, including Scoutmob and LivingSocial Instant Deals when each rolled out. Now, it’s first with Google Offers. A seasoned deals customer, Amsterdam has not seen much differentiation among the companies. Their pitches are similar and their results are similar. Only their payments differ, slightly. “But we like to partner with people who are starting out. … Once you’ve been around for awhile, we don’t really need to help you. You’ve got your shit together.”

Google Offers: Not a ‘Groupon Killer’ (But Still Pretty Killer)

Mike Boland

Google Offers: Not a ‘Groupon Killer’ (But Still Pretty Killer)

It’s been widely reported over the past few weeks that Google has launched a deals platform known as Offers. But most of this coverage has missed the point — falling into the tired but pervasive trope of “[insertnamehere] Killer” claims (in this case, Groupon). Offers will be similar to Groupon in some ways, but its economics and mobile integration are quite different. Comparisons aside, the real story is how Offers plugs into Google’s massive distribution network of search, Gmail, mobile and about 26 other products.

Street Fight Daily: 06.17.11

David Hirschman

Street Fight Daily: 06.17.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… eBay is beefing up its mobile arsenal with its first local shopping app, powered by the local shopping search engine that eBay acquired in June, Milo. (Mashable)…

AOL chief Tim Armstrong said yesterday that “certain” Patch outlets — there are 800 and counting — should be profitable by Q3 or Q4, though he didn’t offer specifics. (Paid Content)…

Street Fight Daily: 06.13.11

David Hirschman

Street Fight Daily: 06.13.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups… Groupon’s Andrew Mason has been visiting Beijing, and is now responding to a few very obvious problems at Groupon China that seasoned observers have been noting since the group buy Web site first opened up shop in Beijing and Shanghai. (TechCrunch)… One current Patch editor, who says she was “hired as part of the 2010 end of year push to launch 750 sites,” sent a note she titled “5 Things to hate about working for Patch” — one of which is “The Patch model isn’t sustainable. (Business Insider)…

Street Fight Daily: 06.01.11

David Hirschman

Street Fight Daily: 06.01.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… What’s next in the evolution of geolocation? Foursquare’s most attractive qualities — the social game of checking in and the availability of local deals — arguably provide a foundation. But will we need more value if checkins are ever to hit the mainstream? (Mashable)… Google is beginning the roll-out of its Daily Deals service, Google Offers, today. The news that Google is getting into the daily deals space is not a surprise. Google attempted and failed to acquire Groupon for $6 billion last year. Google claims that Offers will take the heavy lifting of marketing off of the business owner, allowing the business to simply focus on the customer. (Mashable, The Next Web)…

Daily Deals by the Numbers

Rick Robinson

Daily Deals by the Numbers

If you’re confused about the whos and whats of the daily deals filling your inbox, clarity has arrived in the form of a quick primer from the folks at Online MBA. They’ve put together a lovely, old-timey visualization illustrating what four of the big guys dealing the deals are actually offering.