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Is It Time to Redefine ‘Local’ Marketing?

Gregg Stewart

Is It Time to Redefine ‘Local’ Marketing?

We’ve reached a pivot point where local market nuances and differences can create definable opportunity. I am not saying that the age of the big box retail or e-commerce portal are over, but if a brand does a better job at leveraging local marketing it can create a competitive advantage and differentiation point.