G/O Digital | Street Fight

Holiday Shoppers Will Move Between Online and Offline More Than Ever Before

Mason Lerner

Holiday Shoppers Will Move Between Online and Offline More Than Ever Before

In two new studies, the Gannett-owned digital marketing company G/O Digital took a look at the capabilities and offerings that will drive shopper behavior during the holidays for national and smaller retailers respectively. According to one, 84% of online shoppers said they planned to use an online channel to help decide where to shop before purchasing a gift in store at a small business…