Gimbal | Street Fight

Street Fight Daily: AMP Delivers on Ads, Agencies Try to Cash In on Voice Tech

Joseph Zappa

Street Fight Daily: AMP Delivers on Ads, Agencies Try to Cash In on Voice Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up To 200 Percent… What Advertising Companies Are Doing to Capitalize on Voice Tech… Quality, Transparency of Location Data Top Concerns for Marketers…

Street Fight Daily: Amazon Could Buy Stake in HERE, New Subscription Service from Postmates

The Editors

Street Fight Daily: Amazon Could Buy Stake in HERE, New Subscription Service from Postmates

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon In Talks to Buy Stake in Mapping Company HERE (Yahoo Finance)… Postmates Launches Subscription Service, Hits 1M Monthly Deliveries (TechCrunch)… More Brands Mean Many More Buttons for Amazon Service (New York Times)…

Street Fight Daily: How Ad Blocking Affects Ecommerce, Is Food Delivery the New Gold Rush?

The Editors

Street Fight Daily: How Ad Blocking Affects Ecommerce, Is Food Delivery the New Gold Rush?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ecommerce Links Become the Latest Unlikely Casualty of Ad Blocking (Digiday)… The Food Delivery Wars: A Little Bit of History Repeating? (PYMNTS.com)… FiveStars Gets $50M to Help Small Retailers Run Loyalty Programs Like Their Bigger Rivals (TechCrunch)…

Street Fight Daily: Bing, Yahoo Take Bite of Google’s Search Share, Native Ads Get FTC Guidelines

The Editors

Street Fight Daily: Bing, Yahoo Take Bite of Google’s Search Share, Native Ads Get FTC Guidelines

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Microsoft and Yahoo Search Share Grows, Still Trails Google by Miles (Ad Age)… The FTC Is Cracking Down on Native Advertising (Fortune)… A Former Topsy Employee Has an Interesting Theory on Why Apple Shut Down This $200 Million Acquisition (Business Insider)…

LBMA Podcast: Pinterest Adds Location to Every Place Pin, Niantic Labs Raises $20M

Asif Khan

LBMA Podcast: Pinterest Adds Location to Every Place Pin, Niantic Labs Raises $20M

On the show: Pinterest Place Pins to add automatic location data; Niantic Labs raises $20 million from Google, Pokémon, and Nintendo; Australia’s Westfield malls and CommBank team up for beacon play; Drinkeasy SMS craft spirits delivery service; Onomichi map provides “cat’s-eye view;” MoveLoot does the heavy lifting; RetailNext acquires Pikato. Plus, news from Shoe Carnival and SIM Partners; Tostitos Canada; and Gimbal and Phigital.

Six Months After Spin-Off, Gimbal Continues to Grow

Rebecca Borison

Six Months After Spin-Off, Gimbal Continues to Grow

It’s been a busy few months for Gimbal, the beacon company formerly owned by Qualcomm. After being spun off from the tech giant in May, the company went on a hiring spree, bringing its team to more than 30 employees. Then earlier this month, the company entered into its first big partnership with push notification company Urban Airship…

How Qualcomm Wants to Reinvent Retail

Steven Jacobs

How Qualcomm Wants to Reinvent Retail

Qualcomm Retail Solutions works with retailers and other venue owners to put the company’s two positioning technologies, Gimbal and iZat, to use. Street Fight recently caught up with Kevin Hunter, senior director of product management for Qualcomm Retail Solutions, to talk about the explosion in retail technology, the emerging technology driving innovation, and what the introduction of mobile will mean for the existing retail landscape…

Using Contextual Awareness, Qualcomm Labs Targets Tokyo

Steven Jacobs

Using Contextual Awareness, Qualcomm Labs Targets Tokyo

Dentsu has teamed up with Recruit Co. and Qualcomm Labs to create a massive location-based marketing campaign in Tokyo. The campaign builds upon a technology provider’s newly released contextual-awareness software development kit, Gimbal, to dynamically distribute offers to consumers by synthesizing a user’s location and social graph without draining battery life…